In the News Archive

Are 45 second ads a better fit for stations, clients?

Try this sometime…just sit down and write a radio ad. Don’t worry about the length of the script. Simply include what you think is needed to make your point.  Nothing more, nothing less. Probably have a little creativity…maybe an attention-grabbing…

Broadcasters ID gets new cards, upgraded features

The WBA’s Wisconsin Broadcasters Emergency Personnel ID Card program is getting upgraded with new cards and important new features as it moves into a new partnership with Wisconsin Emergency Management (WEM). The WBA is moving the program to WEM which…

Former Green Bay TV production manager dies

A Green Bay man who spent more than 30 years working in local television has died. David A. Campbell Sr., 80, died Oct. 12. Campbell worked briefly at WFRV before moving to WLUK. “His passion for architecture and design, coupled…

Details released for Student Awards for Excellence

The details of the 2018 WBA Student Awards for Excellence were released Tuesday. The program can be found here. Submissions for the awards will begin Dec. 11 and will close Jan. 12, 2018. The awards will be handed out Feb….

Longtime director of Wisconsin Public Broadcasting to retire

Malcolm Brett, longtime director of Broadcast and Media Innovations (BAMI) with the University of Wisconsin-Extension — the home of Wisconsin Public Radio (WPR), Wisconsin Public Television (WPT) and UW Extension’s (UWEX) Instructional Communications Systems (ICS)— has announced plans for his…

Broadcast engineering event brings more than 300 to Madison

The Wisconsin Broadcasters Association’s Broadcasters Clinic wrapped up three days of speakers and events Thursday at the Madison Marriott West. The event, in its 61st year, drew more than 100 broadcast engineers from across the Midwest and 53 exhibitors from…

Award will recognize coverage of judicial system

The submission deadline is approaching for an award from the State Bar of Wisconsin that recognizes media coverage that enhances the public’s understanding of the justice system. The State Bar sponsors the Golden Gavel Awards because it “recognizes that most…