Video: Email Marketing for Broadcasters

The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The seventh video titled “Email Marketing for Broadcasters” is available now in the WBA website’s Members Only section…
New rock station on the air in SW Wisconsin

Dodge Point Broadcasting is on the air with a new rock station for southwest Wisconsin. 96.9 Z-Rock is based in Dodgeville and has new call letters WZRK. The new station is a sister station of Outlaw Country D99.3.
Montotos profiled by Univision

The couple behind La Movida Radio in Madison was profiled this week by Univision. WBA Board member Lupita Montoto and her husband, Luis, started the radio station that is now part of Mid-West Family in Madison. It was twice named…
WBA Hall of Famer, pioneer for women in broadcasting dies

Jean Gitz Bassett, one of the first women broadcast station owners/managers in the nation and a member of the WBA Hall of Fame, has died. Her broadcast career spanned over a 28 year period, beginning in 1955 at KRDO-AM, Colorado…
WISN-TV adds 11 a.m. newscast
WISN-TV in Milwaukee is adding a new one-hour weekday newscast at 11 a.m. “WISN 12 News at 11 a.m.” will begin Sept. 10. Melinda Davenport will anchor the new newscast with meteorologist Sally Severson. “We’re very excited to expand our news into…
DOJ suggests fees for copies of public records
The Wisconsin Department of Justice on Wednesday issued a release in response to concerns about rising fees for access to public records and suggesting fees for records custodians. Here are some key quotes: “Copying fees should be based on the actual…
WORT Board President to join panel discussion on station safety

WORT-FM Board President Dave Devereaux-Weber will join a discussion about personal and station safety for broadcasters at the Broadcasters Clinic. WORT was the scene of a shooting this weekend that left a DJ injured. Devereaux-Weber will appear at the Oct….
Agenda announced for next Walker Broadcast Management Institute

The agenda for the 2019 Walker Broadcast Management Institute has been released. The three-day institute will be held April 2-4 at the UW Business School in Madison. The Walker Broadcast Management Institute is now in its 22nd year, having completed…
Schibbelhut named GM at Fond du Lac stations

Marty Schibbelhut was named general manager for Mountain Dog Media’s KFIZ-AM and WFON-FM in Fond du Lac. Schibbelhut has more than 30 years of experience in the radio industry with experience as talent, marketing sales management, and director of sales…

