In the News Archive

Video: Email Marketing for Broadcasters

The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The seventh video titled “Email Marketing for Broadcasters” is available now in the WBA website’s Members Only section…

New rock station on the air in SW Wisconsin

Dodge Point Broadcasting is on the air with a new rock station for southwest Wisconsin. 96.9 Z-Rock is based in Dodgeville and has new call letters WZRK. The new station is a sister station of Outlaw Country D99.3.

Montotos profiled by Univision

The couple behind La Movida Radio in Madison was profiled this week by Univision. WBA Board member Lupita Montoto and her husband, Luis, started the radio station that is now part of Mid-West Family in Madison. It was twice named…

WISN-TV adds 11 a.m. newscast

WISN-TV in Milwaukee is adding a new one-hour weekday newscast at 11 a.m. “WISN 12 News at 11 a.m.” will begin Sept. 10. Melinda Davenport will anchor the new newscast with meteorologist Sally Severson. “We’re very excited to expand our news into…

DOJ suggests fees for copies of public records

The Wisconsin Department of Justice on Wednesday issued a release in response to concerns about rising fees for access to public records and suggesting fees for records custodians. Here are some key quotes: “Copying fees should be based on the actual…

Schibbelhut named GM at Fond du Lac stations

Marty Schibbelhut was named general manager for Mountain Dog Media’s KFIZ-AM and WFON-FM in Fond du Lac. Schibbelhut has more than 30 years of experience in the radio industry with experience as talent, marketing sales management, and director of sales…