In the News Archive

Wisconsin voices on takeaways from CES
Tom Walker

Wisconsin Broadcasters Association President and CEO Michelle Vetterkind and Tom Walker from Mid-West Family Broadcasting appeared on a video published by Radio Advertising Bureau about takeaways from CES 2019. Both Vetterkind and Walker were in attendance at the conference in…

WISN-TV changes up evening newscasts

WISN-TV is changing the schedule for its late weekday newscasts and has plans to add a new evening newscast this spring. The Milwaukee station is returning its 10 p.m. news to a 35-munute format starting Jan. 14 and starting its…

Station’s annual effort to fight hunger breaks record

A Madison TV station’s annual effort to fight hunger has broken a record. NBC15 (WMTV-TV) raised 4.45 million meals during its annual Share Your Holidays campaign. The 23rd annual campaign eclipsed the previous year’s record total of 4.18 million meals…

Rudolph joins CBS 58 as sales manager
Lon Rudolph

Lon Rudolph is joining CBS 58 (WDJT-TV) as the station’s sales manager. Rudolph comes from WTMJ-TV where he spent 25 year on the sales team, most recently as national sales manager. “I’m excited about the opportunity to join the station…

WBA Award submissions break another record

Wisconsin’s radio and TV stations broke another record by submitting 1,786 entries to the Wisconsin Broadcasters Associations Awards for Excellence. Last year stations submitted 1,784 entries. Submissions have increased during each of the last 14 annual competitions. The submission deadline…

WBA Awards submissions are closed

Submissions for the WBA Awards for Excellence are now closed. Check in on Thursday to find out how many submissions were received this year. Make plans to join us May 4 at the Madison Marriott West to find out who…

Shepherd joins anchor desk at CBS 58

Veteran journalist Natalie Shepherd will be the new evening co-anchor at CBS 58 (WDJT-TV) in Milwaukee. Shepherd will join Bill Walsh on the anchor desk for the CBS 58 news at 5 p.m. and 10 p.m., as well as the…

WBA Awards deadline is almost here

The deadline to submit for the WBA Awards for Excellence is hours away. The contest closes Wednesday at 11:59 p.m. The WBA will report on Thursday the total number of submissions to this year’s contest. This video provides important tips…