Radiothon raises $225K for St. Jude Children’s Research Hospital
A radiothon conducted by a Milwaukee radio station raised more than $225,000 for St. Jude Children’s Research Hospital. iHeartMedia’s FM106.1 (WMIL-FM) held its second annual two-day radiothon Dec. 6-7 featuring on-air personalities Ridder, Scott & Shannen; Quinn and Hannah who…
WBA Awards offer recognition for election coverage
As we get close to the deadline for submitting entries for the 2018 WBA Awards for Excellence I want to touch on one that is unique, is available to TV and radio, and will go toward the tally that determines…
WPT announces education-focused partnership
Wisconsin Public Television is getting involved in a new partnership to bring more resources to K-12 education. The Timothy William Trout Education Innovation Lab is designed to create, connect, and activate world-class content creators in science, instruction and media with…
McPherson named weekend co-anchor on WDJT-TV
Reporter Mark McPherson has been named weekend co-anchor on CBS 58 (WDJT-TV). McPherson will share the anchor desk with current co-anchor Pauleen Le. The pairing is a bit of a reunion for McPherson and Le. They worked together in La…
Milwaukee PBS GM testifies on repack
The general manager of Milwaukee PBS is asking federal lawmakers to consider relying on public televisions to take the lead on public education efforts regarding the spectrum repack. Bohdan Zachary testified Tuesday to the House Subcommittee on Communications and Technology about…
Sheboygan station switches to CHR format
A radio station in Sheboygan is switching from a sports format to contemporary hit radio (CHR) format. WCLB is now known as Z107. The station is owned by Mountain Dog Media and operated by Marty Schibbelhut’s Martini Media. Alex Mann is the…
Krieghoff named GM at WMSN-TV
Eric J. Krieghoff has been named general manager at WMSN-TV in Madison. Krieghoff was most recently general manager of the Wisconsin division of Fairway Outdoor Advertising. He has previously held sales management positions at television stations in Madison and Green…
WBA establishes Legislative Committee
The Wisconsin Broadcasters Association is establishing a Legislative Committee made up of WBA members in each of Wisconsin’s eight Congressional Districts. The committee was approved by the WBA Board to increase member involvement in legislative issues. Members of the committee…
Phase 2 of repack underway; Tools available to help
Phase 2 of the spectrum repack, the second of 10 phases during which many TV stations across the country must move frequencies, began December 1 and will run through April 12, 2019. Numerous tools are available to help the audiences…
