Madison radio sales legend remembered for industry-wide influence
Madison radio advertising sales legend and WBA Hall of Famer Phil Fisher has died. Fisher began his nearly 40-year career at WISM radio in Madison. He became widely known throughout the Wisconsin radio industry for his early in-house sales training…
Radiothon raises $25K for music venues
A Milwaukee radio station and TV station used a radiothon to raise $25,000 for local music venues struggling to make ends meet during the pandemic. FM102/1 (WLUM) teamed up with Fox 6 (WITI-TV) and the National Independent Venue Association (NIVA)…
Weekly Radio Addresses touch on education funding, broadband access
This week’s Weekly Radio Addresses from the Wisconsin Capitol focus on education funding and broadband access. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Howard Marklein in…
Waupaca station back on air with new format
A Waupaca radio station is back on the air with a new format after some equipment work following its sale. WDUX is now WPCA and heard on 100.7 FM and 800 AM and calls itself “The Foundry.” The Active Rock…
WPR teams up with StoryCorps to preserve veterans’ stories
StoryCorps, a national nonprofit organization dedicated to recording, preserving, and sharing the stories of people from all backgrounds and beliefs, will team up with Wisconsin Public Radio (WPR) as part of its Military Voices Initiative. Together, they will honor Wisconsin’s…
Ongoing effort to fight hunger during pandemic raises $3.3M in 100 days
A Madison TV station’s effort to help fight hungry during the pandemic raised $3.354 million during the campaign’s first 100 days. NBC15 (WMTV-TV) and Second Harvest Foodbank of Southern Wisconsin launched the “Care Box Challenge” in a matter of days…
Strachota to retire, Brown named GM of Weigel’s Milwaukee stations
Anne Brown will succeed Mark Strachota as General Manager of Milwaukee television stations WDJT, WMLW, WBME and WYTU. The leadership changes is expected later this summer. Strachota is retiring after six years running the Milwaukee stations, which include CBS58, Telemundo…
Program helps broadcasters support student journalists
A new student journalism program offers high school students the chance to learn marketable skills in the field of journalism while giving broadcasters the opportunity to help these students be a part of the future of the industry. The Student…
Adopt-a-cow campaign breaks fundraising record
A Madison TV station’s Adopt-A-Dairy-Cow campaign raised $183,876 for the month of June, setting a record in campaign history. The additional promotion of this event by NBC15, the generosity of local sponsors, and the outpouring of donations from our community…
