Starting a podcast from scratch
For the last five weeks Noah Manderfeld, Reece Van Haaften, and Matt Infield—the ‘sports guys’ at WSAW-TV have collaborated to do a weekly podcast. There is a lot of freedom with podcasts. They’re basically like an audio blog, right? But…
Radio marks 100 years
Radio is celebrating its 100th birthday amid a pandemic and historic election. With the first commercial radio broadcast on KDKA on Election Day showcasing the power of radio’s immediacy, the impact of the medium still shines even in a digital world….
2 new members named to Young Professionals Committee
The WBA’s Young Professional Committee is welcoming two new members from different parts of the state. Kristen Shill is the News Director at WQOW-TV in Eau Claire. She began her career there in 2013 as an intern and has since…
YP Corner: Understanding your insurance benefits
Chances are you’ve received an email or two about your company’s open enrollment for benefits. I wanted to share some info about an option you may have that financially could offer a large benefit. Hospital indemnity insurance? You either know…
Pandemic could change holiday shopping
While we know COVID will have an impact on holiday shopping and Q4 revenue, the how and why of that impact will remain to be seen. Morning Consult suggests that the pandemic may be the end of in store Black…
Broadcasters bring people together
We as broadcasters have a responsibility to our community and to our listeners and viewers to continue to engage and provide accurate news and information along with a source of entertainment that fits into their daily lives. Our communities and…
YP Corner: Starting a side hustle
A 2019 Fortune article stated 49 percent of Americans under 35 have a ‘side hustle’. Photography, videography and DJ services seem to be the most popular among young broadcasters, according to an unscientific poll I’ve conducted. It makes sense given…
The pros of negative audience feedback
“Angry viewer email.” Those three words likely triggered an involuntary eye roll or sigh. No one enjoys being criticized, but there is a benefit. No industry sees the volume of complaints quite like food service. And if you’ve ever worked…
Broadcasters should shine light on those making a difference
Our world is experiencing unprecedented times, and as broadcasters we have a unique role in helping our communities to both stay informed and to process the huge amounts of new information that seem to be coming in nonstop. In the…
