YP Corner: Understanding your insurance benefits
Chances are you’ve received an email or two about your company’s open enrollment for benefits. I wanted to share some info about an option you may have that financially could offer a large benefit. Hospital indemnity insurance? You either know…
Pandemic could change holiday shopping
While we know COVID will have an impact on holiday shopping and Q4 revenue, the how and why of that impact will remain to be seen. Morning Consult suggests that the pandemic may be the end of in store Black…
Broadcasters bring people together
We as broadcasters have a responsibility to our community and to our listeners and viewers to continue to engage and provide accurate news and information along with a source of entertainment that fits into their daily lives. Our communities and…
YP Corner: Starting a side hustle
A 2019 Fortune article stated 49 percent of Americans under 35 have a ‘side hustle’. Photography, videography and DJ services seem to be the most popular among young broadcasters, according to an unscientific poll I’ve conducted. It makes sense given…
The pros of negative audience feedback
“Angry viewer email.” Those three words likely triggered an involuntary eye roll or sigh. No one enjoys being criticized, but there is a benefit. No industry sees the volume of complaints quite like food service. And if you’ve ever worked…
Broadcasters should shine light on those making a difference
Our world is experiencing unprecedented times, and as broadcasters we have a unique role in helping our communities to both stay informed and to process the huge amounts of new information that seem to be coming in nonstop. In the…
YP Award to be given in 2021
This year’s Young Professional of the Year winner, Terry Stevenson from Seehafer Broadcasting in Manitowoc, will be recognized at the 2021 WBA Summer Conference. Stevenson was to be honored at this year’s Summer Conference in La Crosse, which was cancelled…
Pflugshaupt to serve as YP Committee Co-Chair
Amy Pflugshaupt from NBC 15 in Madison will serve as co-chair to the WBA Young Professionals Committee. Pflugshaupt has been involved in production of the YP’s Toolbox event at the WBA Summer Conference. Thank you for your service!
Use your talents for volunteerism
As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which…
