E-Charisma measures your online presence

Another new term for 2020: E-Charisma! Your presence in real life meetings and your presence in zoom meetings are not equal. While physical charisma and body language can influence in person meetings, this aura is more difficult to replicate over the internet….
Broadcast selling during a pandemic

If you’re a veteran broadcast seller, you already know sales is hard but also incredibly rewarding work. If you’re a new young professional in broadcast selling, you probably think selling is nearly impossible even in perfect conditions. Enter pandemic here….
Want to anchor? Now is your chance

I’ve worked a WSAW-TV for nearly 13 years. In that time I’ve done just about every job in the newsroom—on air and behind the scenes. I’ve never been a fulltime anchor or reporter, but have anchored and reported on holidays….
The verbal fire drill

There is no feeling worse than being unprepared. In broadcasting, preparation is everything. I remember the first time I filled in at the assignment desk. I’d been at the station about two years, but had really never the been the…
How to avoid hurtful words during interviews with special needs families

In TV news, a fair amount of stories we cover include people with disabilities. Their stories shed light on medical advancements, their spirits are uplifting, and most often, sharing their story with a local audience can help generate much-needed financial…
Your assignment editor’s biggest pet peeves

There are two things I know for sure: Salads always taste better when someone else makes them. And probably once a week you do something to annoy your assignment editor. It really takes a special person to handle the role…
Starting a podcast from scratch

For the last five weeks Noah Manderfeld, Reece Van Haaften, and Matt Infield—the ‘sports guys’ at WSAW-TV have collaborated to do a weekly podcast. There is a lot of freedom with podcasts. They’re basically like an audio blog, right? But…
Radio marks 100 years

Radio is celebrating its 100th birthday amid a pandemic and historic election. With the first commercial radio broadcast on KDKA on Election Day showcasing the power of radio’s immediacy, the impact of the medium still shines even in a digital world….
2 new members named to Young Professionals Committee

The WBA’s Young Professional Committee is welcoming two new members from different parts of the state. Kristen Shill is the News Director at WQOW-TV in Eau Claire. She began her career there in 2013 as an intern and has since…