Making the most of an overnight work schedule
“When do you go in?” If you’ve ever worked a morning show shift you’ve likely been asked that question with a look of disgust from inquiring minds. Kassandra Sepeda has anchored Sunrise 7 in Wausau for nearly four years and…
Learn about tools you need to get hired
As December (or May) graduates shake off their holiday lethargy and sharpen their focus on finding a job, organization is key. The Poynter article “Tools to find, track and level-up job applications” shared a lot of good advice I wish…
Learn the secrets to being a great salesperson
Over the course of my career, I’ve learned that there is truly no secret to being a great salesperson. In my experience, it takes hard work and a willingness to keep pushing forward, meeting each client where they’re at, and…
E-Charisma measures your online presence
Another new term for 2020: E-Charisma! Your presence in real life meetings and your presence in zoom meetings are not equal. While physical charisma and body language can influence in person meetings, this aura is more difficult to replicate over the internet….
Broadcast selling during a pandemic
If you’re a veteran broadcast seller, you already know sales is hard but also incredibly rewarding work. If you’re a new young professional in broadcast selling, you probably think selling is nearly impossible even in perfect conditions. Enter pandemic here….
Want to anchor? Now is your chance
I’ve worked a WSAW-TV for nearly 13 years. In that time I’ve done just about every job in the newsroom—on air and behind the scenes. I’ve never been a fulltime anchor or reporter, but have anchored and reported on holidays….
The verbal fire drill
There is no feeling worse than being unprepared. In broadcasting, preparation is everything. I remember the first time I filled in at the assignment desk. I’d been at the station about two years, but had really never the been the…
How to avoid hurtful words during interviews with special needs families
In TV news, a fair amount of stories we cover include people with disabilities. Their stories shed light on medical advancements, their spirits are uplifting, and most often, sharing their story with a local audience can help generate much-needed financial…
Your assignment editor’s biggest pet peeves
There are two things I know for sure: Salads always taste better when someone else makes them. And probably once a week you do something to annoy your assignment editor. It really takes a special person to handle the role…
