Why reporters should cold-call for more thorough storytelling
cold-call /ˈkōl(d) ˌkôl/ verb make an unsolicited call on (someone), by phone or in person, in an attempt to sell goods or services. Ah, yes. A very popular tool amongst the sales folks. Welp, I’m going to hijack the term…
Veteran Wausau DJ shares advice, stories, ideas for radio newbies
“Morning radio is the place to be!” And no one knows that better than WIFC’s Dave Kallaway. His radio career spans four decades, with nearly three in his current role. “We were allowed to listen to the radio in high…
How to safely connect with viewers on social media
Social media is an incredible tool for connecting with your audience. But the line between sharing and oversharing is a fine one. Sara Maslar-Donar is the anchor of WKOW’s Wake Up Wisconsin Weekend morning show and reports for the weekday…
Nominations open for Young Professional of the Year
Nominations are open for a WBA award to recognize the young professionals forging new paths in broadcasting. The WBA Young Professional of the Year Award seeks to recognize young broadcasters who have made a significant impact on their stations and…
Dealing with mean social media comments
If you had to make a list of cons when it comes to using social media as a broadcaster, the frequency of hurtful comments might rise to the top. And sometimes ‘thick skin’ isn’t much of a remedy. Sara Maslar-Donar…
How can social media make your job easier?
Anyone who has worked in broadcasting for at least 10 years, remembers the age before social media. I’m talking when social accounts strictly belonged to people and not police departments or non-profits. Finding story ideas would come from poaching items…
News director takes on questions about how managers view awards
People in the news industry are often posing questions on social media regarding various journalism awards and job seeking. I am going to try to answer some of them today. Do news directors care about awards when looking at a…
How often should you post to social media?
It’s a question many journalists likely have. Sara Maslar-Donar is the anchor of WKOW’s Wake Up Wisconsin Weekend morning show and reports for the weekday morning show. She was also recipient of the WBA’s ‘Best Online Personality” award, placing second….
Former TV reporter lands new gig as radio DJ
I know a handful of people who have made a successful move from radio to TV or vice versa, and many more on the sales side. There is nothing wrong when your dreams change and the great part is all…
