Debate over holiday music on the radio gets underway
Merry Halloween? The never-ending debate of when to begin showing Christmas cheer has begun again. Stations in Madison and Green Bay started playing all Christmas music early this year–one even before Halloween. While some audience members will decry “Too early!”…
Marketing trends to look for in 2020
If there is one thing to note as a young professional in the media industry, it should be to get comfortable with change. Everything in the media is constantly changing, from consumer behavior to the next “new” marketing trend. This…
Age is not a factor
I thought the biggest hurdle I would face when I became a Local Sales Manager at 25 would be managing some people with more professional experience than I have years on this earth. Now 29, it turns out the biggest…
Stress is unavoidable – How can you use it to your advantage?
Stress. No matter what the position is in the broadcasting industry, we’ve all felt the pinch of a deadline, difficult situations with co-workers, or just the stress to prove yourself as a young professional. Instead of trying to eliminate it…
YP Corner: How great connections with PIOs can lead to enterprise and promotable story ideas
Hannah Mohelnitzky went to the University of St. Thomas in St. Paul, Minn. for broadcast journalism. She interned at WCCO-TV, KSTP-TV, KDWB-FM and worked intensely to run her student media TommieMedia.com. Hannah got her professional start at WSAW-TV/WZAW-TV in Wausau,…
YP Corner: Producers: The newsroom MVP
No little kid ever says, “When I grow up I want to be a producer!” Kids only dream about being on TV, right? The same can sometimes go for those first beginning their broadcast news career. Maria Szatkowski shares how…
Young Professionals Committee welcomes new members
The WBA’s Young Professional Committee is welcoming two new members. Katie Warren is digital sales manager for Midwest Communications for Green Bay, Appleton, Sheboygan, and Duluth. Cory Gylock is the local sales manager for WLAX/WEUX in La Crosse. Both will…
YP Corner: How big dreams begin in small markets
There is nothing more exciting than accepting a job offer. And if you’ve cast a wide net, that job offer could be hundreds or thousands of miles away. It can be a lot of ‘new’ if you’re just beginning your…
Award to recognize young professionals in broadcasting
A new WBA Award will recognize the young professionals forging new paths in broadcasting. The WBA Young Professional of the Year Award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. Nominees must…
