WBA staff celebrates anniversaries
Three WBA staff members recently marked service anniversaries. Michelle Vetterkind, President and CEO 26 years on Aug. 28 Liz Boyd, NCSA/PEP Coordinator 16 years on July 19 Kyle Geissler, Director of Operations and Public Affairs 4 years on Sept. 5…
Sen. Baldwin joins Local Journalism Sustainability Act, Broadcast VOICES
Wisconsin Senator Tammy Baldwin is cosponsoring two bills aimed at supporting local journalism and expanding diversity in broadcast station ownership. The Local Journalism Sustainability Act supports local journalism, both broadcast and print, by providing tax credits for the hiring and…
Plan now to enjoy WBA awards success
Greetings from the Awards Committee! We hope you had an enjoyable summer and have stashed away some copies of your best work in preparation for the January awards deadline. Oh, you haven’t? As we dove into our list of last…
Getting outside broadcast bubble
One of the lasting impacts of the pandemic is the shift in the way Americans live their lives. “Work from home” used to be a perk companies offered on occasion to their employees. Today, it’s almost an expectation. The result…
Radandt, Lancaster join Legacy Club
Two WBA members are joining the Wisconsin Broadcasters Association Foundation’s Legacy Club. Kelly Radandt, the general manager at Woodward Radio Group in Appleton and Al Lancaster, the VP and general manager of WSAW in Wausau, were named to the Legacy…
Nationwide EAS test successful in Wisconsin
On Aug. 11 at 1:20 p.m. CDT, FEMA conducted a nationwide EAS test. The Wisconsin EAS Network successfully distributed the test across the state. The only reports of a couple stations not receiving the test were due to poor reception…
Photos provide important reminders
Perhaps it wasn’t noticeable, but in newsletters since the outbreak of the pandemic, we haven’t seen much of you. We love including photos in the newsletter from our events and station visits, because, well, who doesn’t like to see photos…
Weekly Radio Addresses focused on children, schools
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss children and schools. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address Rep. Jon…
Broadcasters should be ‘proud to serve’
Each year, Mike O’Brien and I team up at the Student Seminar for a session on advertising sales. The session provides a great introduction to radio and television sales and demonstrates how it impacts station operations. We also talk about…
