In the News Archive

Mentorship offers chance to leave legacy

The greatest mentor of all time said that we should not let our left hand know what our right hand is doing. That’s wise. Helping other people is its’ own reward. Besides, it feels right and creates future leaders in…

FCC votes to eliminate main studio rule

The FCC voted Tuesday to eliminate the main studio rule. The main studio rule requires each AM, FM, and television broadcast station to maintain a main studio located in or near its community of license.  “NAB supports elimination of the…

Are 45 second ads a better fit for stations, clients?

Try this sometime…just sit down and write a radio ad. Don’t worry about the length of the script. Simply include what you think is needed to make your point.  Nothing more, nothing less. Probably have a little creativity…maybe an attention-grabbing…

Broadcasters ID gets new cards, upgraded features

The WBA’s Wisconsin Broadcasters Emergency Personnel ID Card program is getting upgraded with new cards and important new features as it moves into a new partnership with Wisconsin Emergency Management (WEM). The WBA is moving the program to WEM which…

Former Green Bay TV production manager dies

A Green Bay man who spent more than 30 years working in local television has died. David A. Campbell Sr., 80, died Oct. 12. Campbell worked briefly at WFRV before moving to WLUK. “His passion for architecture and design, coupled…

Details released for Student Awards for Excellence

The details of the 2018 WBA Student Awards for Excellence were released Tuesday. The program can be found here. Submissions for the awards will begin Dec. 11 and will close Jan. 12, 2018. The awards will be handed out Feb….

Longtime director of Wisconsin Public Broadcasting to retire

Malcolm Brett, longtime director of Broadcast and Media Innovations (BAMI) with the University of Wisconsin-Extension — the home of Wisconsin Public Radio (WPR), Wisconsin Public Television (WPT) and UW Extension’s (UWEX) Instructional Communications Systems (ICS)— has announced plans for his…