In the News Archive

WBA President signs new 4-year contract

WBA President and CEO Michelle Vetterkind has agreed to a new four-year contract to continue leading the association. “I am delighted that Michelle and the Executive Committee have negotiated a new four-year contract,” said WBA Board Chair Dick Record. “Her…

WBA renews sales training services

The WBA has renewed its contract with Insight Edge Weekly and Local Broadcast Sales in order to continue to provide you, our valued WBA members, with these popular services. Insight Edge Weekly Advertiser Intelligence Service give you access to the…

Station helps collect more than 100K pounds of food

A Milwaukee TV station helped a Thanksgiving food drive to help families in need this holiday season. CBS 58 is partnered with the Hunger Task Force and Brewers Community Foundation for the Thanksgiving Drive Thru Food Drive on Nov. 22…

New GM named for Eagle River stations

Heartland Communication’s Eagle River radio stations WERL and WRJO have a new general manager. Ron Pierson has more than 38 years of experience in radio and marketing and has held several management positions throughout his career, including ten years as…

Air personality joins radio network in Wisconsin

An on-air personality with more than 30 years in broadcasting is joining an Appleton-based radio network. Ken Bishop is joining The Family Radio Network assisting with production and on-air duties. He is a broadcast industry veteran, having worked coast to…

30-year radio veteran leaves Madison PM shift

A 30-year radio veteran will end her afternoon drive shift on Magic 98 (WMGN-FM) in Madison to join her husband’s real estate business. Sara Freeman will remain on Magic 98 on weekends after the transition at the end of the…

Host of Milwaukee’s German Continental Showcase dies

The host of a beloved German culture radio show in Milwaukee has died. Robert Deglau, 56, died expectedly Tuesday. He was the host of German Continental Showcase on WJYI and an engineering assistant for Entercom. “Robert was generous with his…