In the News Archive

UW-River Falls radio station celebrates 50 years
UW-River Falls radio station celebrates 50 years

The public radio station at the University of Wisconsin—River Falls, WRFW-FM, turns 50 this year.  Hundreds of former student staff and participating faculty are returning to campus this fall for a birthday party and reunion to help launch the station…

CBS 58 adds Le to weekend evening newscasts

Pauleen Le is joining the CBS 58 (WDJT-TV) as a weekend evening anchor in Milwaukee. She joins Jacob Kittilstad on the weekend evening newscasts. Le comes to CBS 58 from WPTA-TV in Fort Wayne, Indiana where she was a morning…

2 additional broadcast debates announced

Wisconsin broadcasters are putting two additional debates on the air this fall to help inform voters ahead of the Nov. 6 election. WISN-TV will host a live televised Wisconsin Attorney General debate on Sunday, Oct. 14 at 6 p.m. between…

Video: Seth Resler on Mobile Apps

How can broadcasters use mobile apps to expand their audience? This is the topic of the most recent video in a series produced through a WBA partnership with Jacobs Media. The series is aimed at helping stations build their digital…

$129,000 raised during Madison telethon

A Madison television station raised nearly $130,000 for victims of flooding in South Central Wisconsin during a telethon with the Wisconsin Chapter of the American Red Cross. WKOW-TV encouraged viewers to donate money during the Sept. 6 broadcast. The effort…

Broadcasters team up for Hurricane Florence victims
Hannah from 95.7 BIG FM; Scott from FM106.1; Rahny Taylor from 97-3NOW and Ridder from FM106.1

iHeartMedia Milwaukee and Fox 6 (WITI) in Milwaukee teamed up to raise $84,130 for victims of Hurricane Florence. The radio and TV pair was also working with Clear Channel Outdoor Americas. On-air personalities from iHeartMedia Milwaukee’s News/Talk 1130 WISN, FM106.1,…