Rose to lead WISN-TV investigative unit
Veteran investigative journalist Derrick Rose is coming to Milwaukee to lead the WISN-TV investigative unit “12 News Investigates.” Rose’s focus is to uncover and expose corruption, crimes, wrongdoing, and hold public officials accountable. The introduction of Rose follows the retirement…
WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program,…
WBA staff celebrates anniversaries
Three WBA staff members marked work anniversaries in July and August. Michelle Vetterkind, President and CEO 23 years on August 28 Linda Baun, Vice President 12 years on July 17 Liz Boyd, NCSA/PEP Coordinator 13 years on July 19 Congratulations…
Sports talk host struck by lightning
Wisconsin sports talk host Bill Michaels was injured when a bolt of lightning struck a table he was sitting at during a broadcast. Michaels’s show, “The Bill Michaels Show” is based at WSSP-FM (105.7 The Fan). He was hosting his…
Column: Why can’t we sell digital?
I spend a lot of my time on the road visiting with sales staffs and their management teams, helping them identify areas to grow revenue. For the first part of the meeting, we deal with the nuts and bolts –…
Milwaukee TV, radio stations team up for gubernatorial, U.S. Senate debate
A TV and radio station in Milwaukee are teaming up to host a gubernatorial and U.S. Senate debate ahead of the fall election. WTMJ-TV and WUWM-FM will air debates between Republican Governor Scott Walker and Democratic challenger Tony Evers and…
WBA Foundation announces dates for gubernatorial, U.S. Senate debates
UPDATED: The date of the gubernatorial debate was changed and is now Oct. 19 at 8 p.m. Read more here. The WBA Foundation Board will continue its 30-year tradition of holding statewide televised debates for Wisconsin’s voters by airing debates…
Video: Email Marketing for Broadcasters
The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The seventh video titled “Email Marketing for Broadcasters” is available now in the WBA website’s Members Only section…
New rock station on the air in SW Wisconsin
Dodge Point Broadcasting is on the air with a new rock station for southwest Wisconsin. 96.9 Z-Rock is based in Dodgeville and has new call letters WZRK. The new station is a sister station of Outlaw Country D99.3.
