Ongoing effort to fight hunger during pandemic raises $3.3M in 100 days
A Madison TV station’s effort to help fight hungry during the pandemic raised $3.354 million during the campaign’s first 100 days. NBC15 (WMTV-TV) and Second Harvest Foodbank of Southern Wisconsin launched the “Care Box Challenge” in a matter of days…
Strachota to retire, Brown named GM of Weigel’s Milwaukee stations
Anne Brown will succeed Mark Strachota as General Manager of Milwaukee television stations WDJT, WMLW, WBME and WYTU. The leadership changes is expected later this summer. Strachota is retiring after six years running the Milwaukee stations, which include CBS58, Telemundo…
Program helps broadcasters support student journalists
A new student journalism program offers high school students the chance to learn marketable skills in the field of journalism while giving broadcasters the opportunity to help these students be a part of the future of the industry. The Student…
Adopt-a-cow campaign breaks fundraising record
A Madison TV station’s Adopt-A-Dairy-Cow campaign raised $183,876 for the month of June, setting a record in campaign history. The additional promotion of this event by NBC15, the generosity of local sponsors, and the outpouring of donations from our community…
Weekly Radio Addresses focus on tourism, redistricting commission
This week’s Weekly Radio Addresses from the State Capitol focus on helping Wisconsin’s tourism industry and Gov. Evers’ redistricting commission. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: —…
WPR to air 3rd Congressional District debates
Wisconsin Public Radio (WPR) is hosting two, live broadcast debates featuring primary candidates for Wisconsin’s 3rd District seat in the House of Representatives. The first debate will air on Friday, July 31 at 10 a.m. and feature the Republican primary candidates…
Broadcasters serve communities through adversity, uncertainty
Broadcasting is hard. And yes…it’s always been hard. You don’t do it because it’s easy. You do it because you truly believe in the public service you provide to your local communities and your fellow Wisconsinites. But right now, it’s…
Pandemic prompts cancellation of 2020 Broadcasters Clinic
The 2020 Broadcasters Clinic, scheduled to take place in October, will be canceled because of the COVID-19 pandemic. This is the first time in the Broadcasters Clinic’s 64-year history that it has not been held. “This is a deeply disappointing…
Use your talents for volunteerism
As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which…
