Weekly Radio Addresses discuss school reopening and student debt
This week’s Weekly Radio Addresses from Wisconsin’s Capitol touch on the topics of school reopening during the pandemic and the Governor’s Task force on Student Debt’s final report. These addresses are available for Wisconsin broadcasters to use as they see…
No need to reinvent the wheel… but don’t be the dinosaur
I started my career as an account executive. I helped create effective commercials and advertising schedules for clients. It will always be one of the most rewarding aspects of my career. Since then, I have always been the person in…
WBA Awards to recognize momentous work done in 2020
Greetings from the WBA’s Awards Committee. Yes, we’re still here. And yes, we’re already working on the Awards of Excellence for 2021. First, I would like to thank everyone who participated and watched our very first virtual awards gala. 2020…
WBA members adopt revised bylaws
The member stations of the WBA this summer approved changes to the WBA bylaws. The changes were initially approved at the WBA Winter Conference and the second vote was to occur at the membership meeting at the Summer Conference. Because…
Career broadcast engineer Gary Mach dies
A broadcast engineer with a career spanning nearly six decades has died. Gary Mach died Sunday at his home in Green Bay. He was 78. During his career, Mach worked every level of support from staff engineer to corporate engineer….
Wisconsin PBS stations offer at-home learning for fall semester
PBS Wisconsin and Milwaukee PBS, in partnership with the Wisconsin Department of Public Instruction, is supporting at-home learning for students of all ages during the pandemic by broadcasting weekday television schedules of programming with digital resources that connect to Wisconsin’s state academic…
Severson retires from WISN-TV
WISN-TV veteran meteorologist Sally Severson is retiring at the end of the week. Severson announced her gradual retirement from the station more than a year ago. Her final broadcast was on Monday. Her last day is on Friday. Severson has…
Good Karma stations hold small business contest
Good Karma Brands’ Wisconsin-owned stations, ESPN Madison (WTLX), ESPN Milwaukee (WKTI/WAUK), and Newsradio 620 WTMJ have partnered with Associated Bank to award two local, small businesses each a customized advertising campaign to help achieve success and thrive in their respective…
WPR launches new schedule starting Monday
Wisconsin Public Radio (WPR) welcomes new programs to its schedule beginning Monday, Aug. 31, and some familiar voices are moving to new times. The changes were prompted by announcements this spring from American Public Media (APM) and WBUR Boston (WBUR)…
