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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Banks to retire from WISC-TV
After 40 years of leadership, WISC vice president and general manager Lyle Banks will retire at the end of the year. Banks has had a sweeping and successful career as a broadcasting executive, entrepreneur, interim executive and board member for major media, healthcare, digital, for-profit and non-profit organizations. He has led teams at some of…
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Weekly Radio Addresses discuss veterans, Senate leadership
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss Veterans Day and new leadership in the State Senate. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers celebrates Veterans Day, which took place Monday. The Dem governor…
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Student station leader honored with YP of the Month
The general manager of the UW-Madison student radio station, Kelsey Brannan, is the WBA Young Professional of the Month for the month of November. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant…
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New AI platforms hint at future directions
This fall we’re starting to see the release of many of the AI tools that have been teased all year. Meta.AI, created by the parent company of Facebook and Instagram, has upgraded its engine and offers robust text and image generation. Meta now also offers AI-aided image editing and a voice-mode using Hollywood likenesses such…
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Madison station kicks off holiday drive with Veterans Day event
WMTV-TV in Madison is kicking off the 29th’s year of its Share Your Holidays campaign with a Veterans Day Food Drive. It runs from 10 a.m. until 6 p.m. at the West Towne Metcalfe’s location. Viewers can drop off non-perishable food items, which will go to Second Harvest Foodbank of Southern Wisconsin. The Food Drive…
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Weekly Radio Addresses discuss veterans, election officials
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss Veterans’ Day and Election Hero Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s, Sen. André Jacque thanks veterans for their service ahead of Veterans Day on Monday. “Time and again,…
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Year-end reflections and looking ahead
As the end of the year approaches, it’s a natural time to reflect on the journey we’ve taken together as broadcasters in Wisconsin. I am incredibly proud to serve as the Chair of the Wisconsin Broadcasters Association (WBA), especially during a year filled with both challenges and triumphs. Each of you has played a vital…
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SCRIPT: Submit early for WBA Awards
SCRIPT Client: WBA Title: SUBMIT EARLY Station Manager (authoritative but laid-back): You guys ever submit to the Wisconsin Broadcaster Awards? (SFX: Light computer typing in the b.g) Creative Director (energetic, and detail-oriented): Oh yeah, I’ve done it. Huge morale booster for the team—massive win for our clients. Plus, it’s always fun seeing everyone’s hard work…
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Wisconsin Broadcaster available now
The November/December issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Nolle marks 25 years
A senior marketing consultant at a Green Bay TV station is marking a milestone. On Nov. 15, John Nolle is celebrating 25 years at WLUK FOX 11.
