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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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More stations participate in WBA Awards for Excellence
A growing number of Wisconsin’s radio and TV stations submitted entries to the Wisconsin Broadcasters Association Awards for Excellence contest. The submission deadline for the 2024 awards was Friday night. A total of 125 stations submitted entries, up from 120 the previous year. A total of 1,493 entries were submitted. “Wisconsin broadcasters have a lot…
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Dr. King and The Beloved Community
We live during a time of great division in our society. Whether division over race, politics, and/or class, the Reverend Dr. Martin Luther King, Jr. would ask us to take up the radical act of finding redemption and reconciliation by employing love. Yes, L.O.V.E.. In particular, the Love of thy neighbor. Dr. King adopted “The…
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Weekly Radio Addresses discuss voter ID, referendums
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are on the topics of voter ID and binding referendums. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Majority Leader Devin LeMahieu touts the Senate’s passage of an amendment to enshrine…
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YP of the Month makes compelling first impressions
A news reporter for Seehafer Broadcasting in Manitowoc, Eric Bauer, is the WBA Young Professional of the Month for the month of January. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact…
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Major AI events in 2024 affect Midwest broadcasters
The past year has been marked by rapid advancements in AI, presenting both opportunities and challenges for broadcasters around the country. As AI technologies evolve, they are reshaping content creation, audience engagement, and operational efficiency. Here’s a look at the key developments and their implications for Wisconsin broadcasters. New Tech Releases Major AI platforms launched…
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WSAW-TV’s Share Your Holidays raises more than $159K
WSAW-TV annual Share Your Holidays campaign raised $159,009 and thousands of pounds of non-perishable food during its 22nd year. The money will be split between the Wausau Salvation Army and The Neighbors’ Place. Food that was donated will go to Peyton’s Promise for distribution to multiple food pantries. “It’s been more than 20-years now and…
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Kramer named VP/GM of WMSN-TV
Jon Kramer is the new Vice President and General Manager of WMSN-TV in Madison. He was the station’s General Sales Manager starting in 2019. “Jon’s extensive expertise in developing innovative advertising strategies and his proven track record in maximizing revenue make him the perfect choice to lead WMSN FOX 47,” said Rob Weisbord, Sinclair’s Chief…
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Wisconsin Broadcaster available now
The January/February issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Rusk to chair YP Committee, Stevenson stepping down
One of the original members of the WBA’s Young Professionals (YP) Committee is stepping down as chair. Terry Stevenson was also one of the founding organizers of the YP event known as the “Toolbox” which will take place Feb. 21 at Lambeau Field. It will be Stevenson’s last activity as a member and chair of…
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Enrollment open for 2025 Walker Broadcast Management Institute
The 26th Walker Broadcast Management Institute is set for April 15-17 on the UW-Madison campus. Enrollment is now open and seats are available. The 2025 Institute marks the second year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared…
