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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Dates set for 2025 Walker Broadcast Management Institute
The 26th Walker Broadcast Management Institute is set for April 15-17 on the UW-Madison campus. The 2025 Institute marks the second year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions. The agenda for the…
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Woodward stations help collect Costs for Kids
Woodward Community Media in the Appleton area recently partnered with the Salvation Army for the 2024 Coats for Kids Campaign, aiming to provide warm winter clothing to children in need. The collaboration is focused on collecting new and gently used coats, as well as other winter gear, to ensure that every child can stay warm…
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Debate builds on broadcasters’ public service mission
We’re so very proud of our recent WBA Foundation U.S. Senate debate, which many member stations aired on or after Oct. 18. There are countless hours put into these debates from the host station and many other supporting stations, including the ones who were represented on the question and data teams. Thank you! It’s a…
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Our Wisconsin Army National Guard recruiting partners change leadership
In the military, ceremonies and traditions are important ways we acknowledge change. We conducted a Change of Command ceremony in the Recruiting and Retention Battalion on Oct. 18. This tradition is time-honored, and it formally signifies the transfer of total responsibility, authority, and accountability from one command team to another. In our case, Command Sergeant…
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Siegler named Wisconsin Public Media Interim Executive Director
Jordan L. Siegler has been named Interim Executive Director of Wisconsin Public Media (WPM), the division at the University of Wisconsin–Madison that oversees PBS Wisconsin and Wisconsin Public Radio (WPR). Siegler currently serves as Associate Director of WPM. The announcement follows the recent death of Executive Director Heather L. Reese. The Upper Peninsula of Michigan…
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Erica Ayisi named Indigenous Affairs Multimedia Reporter for PBS Wisconsin News and ICT
PBS Wisconsin News and ICT (formerly Indian Country Today) have selected Erica Ayisi as an Indigenous Affairs Multimedia Reporter for a collaborative partnership between PBS Wisconsin and ICT’s parent company, IndiJ Public Media. An independent journalist and media educator, Ayisi comes to PBS Wisconsin and ICT with experience writing, reporting, and producing documentary films around…
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Membership renewals in the mail, can be paid online
When 2024 ends, so does your WBA membership. You should soon be receiving your 2025 WBA membership renewal notice in the mail. Sign up now and keep your membership in full force, without interruption, through 2025. I’m sure you’ll agree that membership in your WBA is a bargain. As an organization and as a cooperative…
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Weekly Radio Addresses touch on health insurance, voting
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about health insurance and a statewide referendum. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers encourages Wisconsinites to enroll in health care coverage under the Affordable Care…
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Randy Hawke promoted to Mid-West Family Market Manager
Randy Hawke has been promoted to Market Manager at Mid-West Family Marketing Madison. In this role, Hawke will be responsible for ensuring the best media products are serving the community, and the marketing team is building strong strategic marketing plans for local businesses. Hawke brings 22 years of experience with Mid-West Family, including the past…
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Belling transitioning to podcast series
Milwaukee conservative radio talk host, Mark Belling, announced that he will be moving his daily radio show on WISN to a weekly podcast series available on the iHeartRadio app and everywhere podcasts are heard. “The Mark Belling Podcast,” which will debut in May 2025, will feature top stories, breaking news and newsmakers with Mark’s investigative…
