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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Internships: The Good, the Bad and the Ugly
As I write this column in the middle of reviewing our summer internships, I was inspired to look back on the past 5-years of the best and worst of our students’ experiences. Like most journalism and communication programs, at UWRF we encourage students to participate in multiple internships. Journalism students take internships during their junior…
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Millennial Insight from a Millennial
At the WBA Summer Convention, the Young Professionals held a seminar on Millennials. So who exactly is a Millennial? Each generation has a name, and it’s grouped by years. The Silent Generation are those individuals born from 1928-1945, Baby Boomers from 1946-1964, Generation X from 1965-1980 and Millennials from 1980-2004. Millennials have surpassed Baby Boomers…
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Should we scrap website comments?
Should we scrap website comments? NPR just did. The arguments against website comments are as follows: They’re uncivil. They add little value. They deter voices that might provide valuable viewpoints. They are provided by a small fraction of the total number visitors to a website. Proper moderation take away valuable staff time I can’t object to these…
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Are FB Changes Actually Hurting?
Facebook has released a series of algorithm updates lately, but have they actually affected broadcasters? This article suggests that broadcasters have been mostly left unharmed by the changes. “…the changes have not had a noticeable effect on local news outlets publishing on their Facebook pages — in fact, many markets are seeing their best engagement numbers of…
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Police and Fire Turning to Facebook
Newsrooms are used to getting news releases sent to their inboxes from local police, fire and other public service offices. But more of those agencies are now turning to Facebook to distribute public information. It’s easy to understand why. By using Facebook, they can reach the public and the media at the same time, while…
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Content Cultivation
When we spend so much time generating online content, it can sometimes be hard to remember that it’s also important to cultivate content. That is to say that generating the content is only the first step. You also need to present it properly to best serve the audience. What I’ve seen happen in some situations…
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WBA Foundation to Sponsor U.S. Senate Debate
The Wisconsin Broadcasters Association Foundation is pleased to announce that the 2016 U.S. Senate debate between incumbent U.S. Senator Ron Johnson and Democratic challenger Russ Feingold will be held on Friday, October 14th in the Green Bay/Appleton market starting at 7:00 p.m. The hour-long debate will be offered statewide to Wisconsin television & radio stations…
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Mashable
I don’t like to make any assumptions about anyone’s media consumption habits, so forgive me if you’re already a reader of Mashable. If you’re not a reader of Mashable or any other digital-first media site, then I suggest you take a look. It’s what a news website looks like when it didn’t start with a…
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Community
In life, and specifically in the broadcasting field, it is extremely important to be involved in the community. In our personal lives, our community can be made up of many things: the city we live in, our family, our job, our church, our hobbies. This carries over to the broadcasting field as well! I have…
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Some Things Never Change
When I retired from broadcasting two years ago and taught a class on TV and news production, I told them that I would be good for two years since I wasn’t sure that I would recognize the business after that time period. Well, its been two years, and…. Broadcasting is alive and well, as one…
