Facebook has released a series of algorithm updates lately, but have they actually affected broadcasters?
This article suggests that broadcasters have been mostly left unharmed by the changes.
“…the changes have not had a noticeable effect on local news outlets publishing on their Facebook pages — in fact, many markets are seeing their best engagement numbers of 2016.”
That’s not to say that broadcasters won’t be affected in the future. It’s worth paying attention to your performance on a regular basis. The list of variables that affect performance on Facebook is a long one. The more time you spend with those numbers, the more likely you are to be able to successfully diagnose issues in the future.
