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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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The times they are a changin’
Mike O’Brien Who would have guessed that college drop-out, poet, musician, Robert Zimmerman, aka Bob Dylan, would receive The Nobel Prize laureate in literature? Then again, who knew that Mick Jagger would become Sir Michael Philip “Mick” Jagger? The times…they are a changin’! My take: when you combine talent and work hard with a love…
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WBA supports Operation Welcome Home
As the country observes the 50th anniversary of the Vietnam War, the Wisconsin Department of Veteran’s Affairs (WDVA) is overseeing a two-year statewide commemoration named Operation Welcome Home in 2015 and 2016. Organizations like your Wisconsin Broadcasters Association have helped lead the effort across Wisconsin to educate our communities about this commemoration, and encourage local communities…
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Understanding new forms of media
Terry StevensonSeehafer Broadcasting Corp. The advertising industry is constantly changing with new forms of media and opportunities to reach audiences coming onto the scene all the time. As advertising executives, we need to be consistently staying up to date with these changes in order to give our clients the best and most successful campaigns possible.…
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Watch for your 2017 WBA dues mailing
Even though there are still a few weeks left in this year, it’s time to pay next year’s dues! When 2016 ends, so does your WBA membership. You should soon be receiving your notice for 2017 WBA dues so sign up now and keep your membership in full force, without interruption, all the way through…
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WBA and the WBA Foundation offer programs for engineers
Engineering Fellowship Grant Program The WBA and the WBA Foundation appreciate those who committed to broadcast engineering as a profession. They realize that all broadcast engineers must stay current in broadcast engineering knowledge, skills, practices and technologies, and that it involves an investment of time and money. As the broadcast industry evolves, so must our…
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Time to plan for 2017 Student Awards for Excellence
Attention Educators: It’s that time of year to gather up those contest entries and prepare to submit them for the “Student Awards for Excellence.” The awards will be presented on March 4, 2017 at the Student Seminar in Madison. The WBA Education Committee has added three new categories for a total of 23. The three…
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Looking for insights on the election?
Our friends at Pillsbury have released their election night guide [PDF]. It’s a great guide to all the big races being tallied around the country. Take a look before election night.
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Nominations open for Local Broadcast Legends Award
The Wisconsin Broadcasters Association is now requesting and accepting nominations for the Wisconsin Broadcasters Association Local Broadcast Legends Award. Download nomination form The Local Broadcast Legends Award nomination process is open and will run through Feb. 15, 2017. Submissions should be made on the official nomination form (enclosed) and sent to the WBA office. Selected…
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Don’t let WBA awards rules confuse you
By Nancy Douglass, WLKG-FM You know how sometimes you can read something ten times and still not get it? Or look for something over and over and it’s right there in front of you? The WBA Awards Committee does not want that to happen to you. So, I’ve been assigned the task of explaining a…
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It’s time to go all-in on digital revenue
By Paul Jacobs It seems that virtually every day someone writes a blog post or gives a speech outlining what radio and television need to do to ward off threats (including yours truly) that are off on the horizon. Traditional media faces a lot of challenges and it’s hard to come up with a clear…
