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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Broadcast engineering event brings more than 300 to Madison
The Wisconsin Broadcasters Association’s Broadcasters Clinic wrapped up three days of speakers and events Thursday at the Madison Marriott West. The event, in its 61st year, drew more than 100 broadcast engineers from across the Midwest and 53 exhibitors from across North America. Speakers at the Clinic updated engineers on topics that include: the future…
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Award will recognize coverage of judicial system
The submission deadline is approaching for an award from the State Bar of Wisconsin that recognizes media coverage that enhances the public’s understanding of the justice system. The State Bar sponsors the Golden Gavel Awards because it “recognizes that most Wisconsin residents rely on the media to keep them informed about important justice-related issues. Our…
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Tools available to help stations facing repack
Numerous tools are available to help the 28 television stations in Wisconsin that are affected by the recent broadcast spectrum incentive auction. The National Association of Broadcasters has built a website with resources for station as well as information for the audience to explain how the changes affect them. http://www.tvanswers.org/ For the audience: –No new…
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Engineers congregate in Madison for Broadcasters Clinic
Broadcast engineers from across Wisconsin and beyond are in Madison for the three-day Broadcasters Clinic that started Tuesday at the Madison Marriott West. Here are pictures from the event.
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Vetterkind to receive WSAE Association Leadership Award
WBA President and CEO Michelle Vetterkind will receive a leadership award from the Wisconsin Society of Association Executives. Vetterkind was nominated for the WSAE Association Leadership award that she will receive with other awardees on Oct. 30 at the WSAE Summit at the Madison Marriott West. The award recognizes WSAE members who promote outstanding leadership…
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WBA testifies about concerns with police body camera bill
The Wisconsin Broadcasters Association testified Thursday before the Assembly Criminal Justice and Public Safety Committee about concerns with a bill to create statewide standards for the release of video obtained by body cameras used by law enforcement. While the WBA supports the creation of a statewide standard for the release of video from police body…
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FCC to consider scrapping main studio rule
The FCC will consider abolishing the main studio rule, according to a draft order released this week. The rule requires broadcast stations to maintain a main studio in close proximity to its city of license that is open to the public, and that it be staffed during normal business hours. It has been in place…
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WTMJ, WKTI make changes in sales leadership
WTMJ-AM and 94.5 KTI COUNTRY announced Tuesday that WLS General Sales Manager Bill Herriott will join the stations as Director of Sales and National Sales Manager. Herriott will lead the revenue team for WTMJ and WKTI and will also concentrate on Green Bay Packers and Milwaukee Brewers networks. “Bill is a dedicated, mature, battle-tested, experienced…
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WBA launches new member app
The Wisconsin Broadcasters Association has launched a new app to serve its members throughout Wisconsin. The app is available in the Apple App Store and Google Play. It’s also available on iPad. The app currently has two sections: “WBA 365” for year-round, all-member use and “Broadcasters Clinic,” which is meant for those attending the event…
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Sen. Baldwin takes lead on advertising deductibility
Wisconsin Sen. Tammy Baldwin is one of two senators taking the lead in an effort to make sure the deductibility of advertising expenses remains law as legislators review options for tax reform. Sen. Baldwin is joining Sen. John Boozman from Arkansas in drafting a letter to Senate leadership urging them to leave the current tax…
