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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Sheboygan station changes format, branding
A Sheboygan area radio station changed formats on Wednesday from standards to adult contemporary. WGXI was formerly known as “1420 The Breeze” and is now known as “Love 98-5” and is branded as “Awesome Variety.” The station is owned by Galaxie Broadcasting. Its city of license is Plymouth.
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Basketball star and Appleton sports radio host joins Big Ten Network
Appleton native and Wisconsin basketball star Brian Butch will be working with the Big Ten Network this season as a game and studio analyst. “I’m excited for this opportunity and for a chance to get back to my Big Ten roots,” Butch said. “I look forward to continuing my growth as a broadcaster and sharing…
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Student scholarship competition ends Friday
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers two $2,000 scholarships and two $1,000 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application deadline is FRIDAY. The application is available on the WBA website. Students who have completed at least…
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WBA Hall of Fame video available
A half-hour program highlighting the 2019 WBA Hall of Fame inductees is available to view online and available for stations to air. The program showcases the contributions of the four 2019 WBA Broadcasters Hall of Fame inductees: Clif Groth, Fannie Mason Steve, David L. Nelson, and Dean Maytag. View video in Vimeo. The show is…
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Marketing trends to look for in 2020
If there is one thing to note as a young professional in the media industry, it should be to get comfortable with change. Everything in the media is constantly changing, from consumer behavior to the next “new” marketing trend. This is an exciting time. If you can embrace the changes and use them to your…
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Radio Milwaukee seeking new executive director
Non-commercial radio station Radio Milwaukee (WYMS-FM) is seeking a new executive director to replace Glenn Kleiman who is leaving in spring 2020. The station’s board of directors has established a search committee and has begun work to identify the organization’s new leader. Board President Juli Kaufmann said the search committee has retained an executive search…
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Age is not a factor
I thought the biggest hurdle I would face when I became a Local Sales Manager at 25 would be managing some people with more professional experience than I have years on this earth. Now 29, it turns out the biggest hurdles I have had to face are all of the exact same hurdles any other…
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Stress is unavoidable – How can you use it to your advantage?
Stress. No matter what the position is in the broadcasting industry, we’ve all felt the pinch of a deadline, difficult situations with co-workers, or just the stress to prove yourself as a young professional. Instead of trying to eliminate it from our lives, why not embrace it. That’s the idea of Darcy Luoma, a life…
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DC trip restructured for 2020
The WBA’s annual trip to Washington D.C. to make calls on Capitol Hill is being restructured for 2020. The change comes after the creation of the WBA Legislative Committee which consists of broadcast representatives from each of Wisconsin’s eight Congressional Districts. The change are also in response to a shift in the NAB’s Leadership Conference…
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YP Corner: How great connections with PIOs can lead to enterprise and promotable story ideas
Hannah Mohelnitzky went to the University of St. Thomas in St. Paul, Minn. for broadcast journalism. She interned at WCCO-TV, KSTP-TV, KDWB-FM and worked intensely to run her student media TommieMedia.com. Hannah got her professional start at WSAW-TV/WZAW-TV in Wausau, Wis., where she anchored weekday mornings, weekday evenings and launched a new broadcast and station…
