Podcast explores technology and broadcasting
A podcast produced by Jacobs Media highlights what they found for broadcasters while visiting CES in Las Vegas. CES is North America’s largest trade show, with over 3,800 exhibitors and 170,000 attendees. Every year, companies debut new technological innovations here….
What Is Your Audience Doing When They’re Not Using Your Station?
Whether you’re in radio or television, there’s no question that new technology, gadgets, and consumer behavior are going through rapid changes that affect the future of your business. In radio, competitors like Pandora and Spotify, and the challenges of access…
Understanding new forms of media
Terry StevensonSeehafer Broadcasting Corp. The advertising industry is constantly changing with new forms of media and opportunities to reach audiences coming onto the scene all the time. As advertising executives, we need to be consistently staying up to date with…
It’s time to go all-in on digital revenue
By Paul Jacobs It seems that virtually every day someone writes a blog post or gives a speech outlining what radio and television need to do to ward off threats (including yours truly) that are off on the horizon. Traditional…
What’s going on with Twitter?
By Kyle GeisslerWBA Director of Communications Even if you don’t use Twitter, you’ve probably noticed that Twitter is in the news a lot lately. What does the Twitter news about layoffs for broadcasters? Twitter isn’t going anywhere….for now. They tried to…
Less Than Surprising Social News
Did you know that the most recent presidential debate was the most tweeted in history? Should we be surprised by this? I’ve failed to understand the point of articles like these. Social media is adding users every day. Some faster…
Youth
My enthusiasm for the future of broadcasting always crests this time of year. This is the week my students start showing up to take me online class through UW-Whitewater, Journalism for the Web. We no longer have to emphasize to students the…
Mashable
I don’t like to make any assumptions about anyone’s media consumption habits, so forgive me if you’re already a reader of Mashable. If you’re not a reader of Mashable or any other digital-first media site, then I suggest you take…
Lessons about Facebook Live
Most newsrooms have at least experimented with Facebook Live, but the uses have varied. New platforms are always a good way to get newsrooms thinking creatively. NPR got into Facebook livestreams in a big way shortly after the feature was…
