It’s time to go all-in on digital revenue
By Paul Jacobs It seems that virtually every day someone writes a blog post or gives a speech outlining what radio and television need to do to ward off threats (including yours truly) that are off on the horizon. Traditional…
What’s going on with Twitter?
By Kyle GeisslerWBA Director of Communications Even if you don’t use Twitter, you’ve probably noticed that Twitter is in the news a lot lately. What does the Twitter news about layoffs for broadcasters? Twitter isn’t going anywhere….for now. They tried to…
Less Than Surprising Social News
Did you know that the most recent presidential debate was the most tweeted in history? Should we be surprised by this? I’ve failed to understand the point of articles like these. Social media is adding users every day. Some faster…
Youth
My enthusiasm for the future of broadcasting always crests this time of year. This is the week my students start showing up to take me online class through UW-Whitewater, Journalism for the Web. We no longer have to emphasize to students the…
Mashable
I don’t like to make any assumptions about anyone’s media consumption habits, so forgive me if you’re already a reader of Mashable. If you’re not a reader of Mashable or any other digital-first media site, then I suggest you take…
Lessons about Facebook Live
Most newsrooms have at least experimented with Facebook Live, but the uses have varied. New platforms are always a good way to get newsrooms thinking creatively. NPR got into Facebook livestreams in a big way shortly after the feature was…
Rethinking the news “product”
I like to follow the words and writings of Jeff Jarvis, and not because I buy everything that he writes, but because I want to buy it. His main thesis is that news organizations (he spends a lot of time…
Platform fatigue
Are you getting platform fatigue? You’re already posting to Facebook and Twitter. You know you should be on Instagram, and what about Snapchat? Social livestreaming is out there too – how can you do that as well? And there are…
Instagram catches up
One of the frustrations many stations likely have with Instagram is that it is still a platform built around individuals. Stations that have an account have to have their business needs met by a personal platform. That’s finally changing. You…
