Less Than Surprising Social News

In the News Social & Digital

Did you know that the most recent presidential debate was the most tweeted in history?

Should we be surprised by this?

I’ve failed to understand the point of articles like these. Social media is adding users every day. Some faster than others. So, when a big social event happens, why would we be surprised when we find out it’s the most social event ever?

It happens every year with the Super Bowl. Presidential elections happen even less often, so it’s even less surprising that there’s more social activity than there was two or four years ago.

Perhaps this is a case of superlatives ruling the day. Headline writers using terms like “most ever.”

Have you also noticed that these huge social events are always tied to huge TV and radio media events?