It’s time to show clients their advertising investment worked
One of the most challenging questions a media salesperson can be asked is, “How do I know advertising on your station worked?” For most broadcasters today, there is no definitive answer to that question. Historically, radio and television stations have…
Video: Seth Resler on Mobile Apps
How can broadcasters use mobile apps to expand their audience? This is the topic of the most recent video in a series produced through a WBA partnership with Jacobs Media. The series is aimed at helping stations build their digital…
Video: Seth Resler on Podcasting
How can broadcasters use podcasting to expand their audience? This is the topic of the most recent video in a series produced through a WBA partnership with Jacobs Media. The series is aimed at helping stations build their digital strategies….
Column: Why can’t we sell digital?
I spend a lot of my time on the road visiting with sales staffs and their management teams, helping them identify areas to grow revenue. For the first part of the meeting, we deal with the nuts and bolts –…
Video: Email Marketing for Broadcasters
The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The seventh video titled “Email Marketing for Broadcasters” is available now in the WBA website’s Members Only section…
Video: SEO for Broadcasters
The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The sixth video titled “SEO for Broadcasters” is available now in the WBA website’s Members Only section and…
Video: Social Media for Broadcasters
The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The fourth video titled “Social Media for Broadcasters” is available now in the WBA website’s Members Only section…
How to get digital buy-in from others in your company
I was in Milwaukee during the WBA Summer Conference for one-on-one digital strategy sessions with a number of Wisconsin broadcasters. I met with general managers, sales managers, program directors, and digital directors. Over and over again, I heard from people…
Video: Digital Analytics for Broadcasters
The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The fourth video titled “Digital Analytics for Broadcasters” is available now in the WBA website’s Members Only section…
