Preparing next generation workers: Wisconsin Youth Apprenticeship Media Broadcast Technicians Pathway

Preparing next generation workers: Wisconsin Youth Apprenticeship Media Broadcast Technicians Pathway Not only do businesses require next-generation systems and technology, they also need next-generation workers. Youth apprenticeship is making this possible. Wisconsin’s Department of Workforce Development (DWD) recently launched the…
WSAW-TV’s ‘Share Your Holidays” raises $149K on 20th anniversary

WSAW-TV’s annual Share Your Holidays campaign raised $149,063 and thousands of pounds of non-perishable food during its 20th year. One hundred percent of the money is split between the Wausau Salvation Army and The Neighbors’ Place. Food that was donated…
Woodward lights up ‘The FUSE’

Woodward Radio Group has changed its Adult Contemporary station KZ 104.3 (WKZG) to an Alternative music format branded “Wisconsin’s Alternative, 104.3 The FUSE.” “KZ” ended its Christmas music on Dec. 27 and started stunting as “104.3, Weird Al Radio.” The…
Young broadcasting professionals recognized for contributions

Young professionals are making their mark on broadcasting in Wisconsin and the WBA is recognizing them. The WBA Young Professional of the Year Award seeks to recognize young broadcasters who have made a significant impact on their stations and communities….
WBA Student Seminar to focus on diversity of career options

The Wisconsin Broadcasters Association (WBA) Student Seminar is set for Saturday, Feb. 25 at the Madison Marriott West in Middleton. Hayley Tenpas is presenting the keynote address. Tenpas, a UW-Whitewater grad, is also featured on a panel in the morning and will hand out the 20th…
Wisconsin Broadcaster available now

The November/December issue of the Wisconsin Broadcaster is now available. Highlights from his issue:
Work lies ahead during a busy 2023

Since this is my first column as WBA Chair, I want to start by saying that I am honored and excited to take on this new responsibility. And to assure you that I am committed to working with the WBA…
International visit reminder of broadcasting’s critical role

Your WBA was recently invited to meet with a group of international journalists traveling the U.S. to talk about the role of local broadcasters in Wisconsin. It was a lively and enlightening session for all. The U.S. State Department organized…
Jacobs: My Biggest Observation of 2022

As many of you know, we work with a broad array of broadcasters – commercial stations in markets of all sizes, public radio and Christian radio – and for a lot of media-adjacent companies whose products support broadcasters. We also…