Stop Selling a Station. Start Selling a Brand:
A Conversation About Why Platform Doesn’t Matter Anymore If you run a radio or TV station in a small or medium market, you already have something Google and Meta will never have: a brand your community trusts. You back the…
WBA slate of officers, directors announced
The WBA Nominating Committee has set a slate of officers and directors for consideration by the WBA general membership. As provided by WBA by-laws, Anna Engelhart, Allen Media, Madison, the current WBA Vice Chair and Chair-Elect, will automatically be elevated…
Wisconsin Broadcaster available now
The May/June issue of Wisconsin Broadcaster is now available. Highlights from this issue:
Central Wisconsin radio host, production director wins 50/50 raffle
Production Director and On-Air Host at a group of radio stations in the Wausau/Stevens Point area won the 50/50 raffle at the WBA Awards Gala on May 2. Tonya Haze won $820 in the raffle that generated $1,640 in ticket…
WBA Hall of Famer and Manitowoc broadcaster Lee Davis dies
Lee Davis, WBA Hall of Famer and the former owner of WCUB and WLTU in Manitowoc, has died. He was 90. Davis started his career in radio in high school when he joined the radio club. His talent was immediately…
Broadcasters collect their WBA Awards for Excellence
Radio and television stations from across Wisconsin came together Saturday to celebrate their award-winning work at the 2026 Wisconsin Broadcasters Association Awards Gala. The awards were handed out at the Madison Marriott West in Middleton with 350 in attendance. Competition…
Stations raise donations for tornado relief
Midwest Communications of Wausau (WSAU, WIFC, WDEZ, WOZZ, WRIG) and Ace Hardware in Weston raised $46,082 for the Town of Ringle’s tornado relief fund during its “Relief for Ringle” cookout fundraiser. “I am thrilled to share the incredible success of…
7 graduates added to Walker Broadcast Management Institute
Seven graduates of the Walker Broadcast Management Institute got their briefcases on April 15 as the Institute marked the end of another three-year cycle. The Institute is designed for broadcast managers and those seeking or being prepared for broadcast management…
Station rallies community to clean up trash
The 5th annual Tory Lowe Community Clean Up brought together over 170 volunteers to remove more than 6,000 gallons of trash across three Milwaukee locations, continuing its mission to create cleaner, safer neighborhoods. This year’s event, run by Good Karma…
