How to build consensus around your station’s digital goals

Last summer I had the pleasure of traveling to Milwaukee for the Wisconsin Broadcasters Association’s annual Summer Conference where I sat down for one-on-one (and up to five-on-one) digital consultation sessions with member stations. I spoke to various broadcasters about…
O’Donnell on the air in Madison

Madison radio station WIBA-AM started airing conservative talk show The Dan O’Donnell Show on Monday. The show originates at WISN-AM in Milwaukee and airs weekdays from 9 a.m. to 11 a.m. The conservative talk show features national and local headlines…
Video: Wisconsin broadcasters making a difference

Thank you to all the Wisconsin broadcasters who are making a difference in their communities!
Hawke promoted at Mid-West Family group in Madison

The current PD for WJJO-FM in Madison has been promoted to Vice President of Programming for the cluster of Mid-West Family Broadcasting stations in Madison. Randy Hawke was also operations manager for 93.1 Jamz (WJQM), The Zone (WOZN), La Movida…
Wisconsin sports broadcasting legend retires

A Wisconsin sports broadcasting legend and WBA Hall of Famer has retired. Mike Sullivan retired Jan. 31 after 45 years in radio in the Eau Claire area and western Wisconsin. He called more than 4,000 ballgames covering three generations in local…
Radio group raises $83K for Special Olympics

A radio group in central Wisconsin raised more than $83,000 for Special Olympics by hosting a Polar Plunge event in Wisconsin Rapids. NRG Media stations in Wausau/Stevens Point hosted the event on Feb. 2.
Midwest buys 6 stations in Illinois

Midwest Communications is buying six radio stations in Peoria, Illinois. Midwest is buying the following stations from Alpha: WIRL-AM, WMBD-AM, WPBG-FM, WSWT-FM, WNGY-FM, and WXCL-FM. Alpha has owned the stations since 2012. Details of the transaction have not been released….
Statewide tests of Tornado Warning EAS code scheduled for April 11

In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct two tests of the real Tornado Warning EAS Code, one in the afternoon and a second one in the evening, on April 11, 2019 as part of Tornado…
WBA Gala registration open

Registration is now open and hotel reservations are now available for the WBA Gala which will be held May 4 at the Madison Marriott West. Make your hotel reservations by clicking here. The Madison Marriott West is offering a rate of…

