Wish-A-Thon raises more than $250,000 for Make-A-Wish
A wish-a-thon hosted by a Milwaukee radio station raised more than $250,000 for Make-A-Wish Wisconsin. iHeartMedia Milwaukee’s 95.7 BIG FM (WRIT) conducted its 10th annual Wish-A-Thon Dec. 13-14 featuring on-air personalities Dave Murphy and Meg McKenzie who encouraged listeners to…
Station, Marines set record for Toys for Tots collection
A Madison TV station worked with the Marine Corps Reserve to set a new record for collecting holiday Toys for Tots. WKOW-TV worked with the Marines to get toys for nearly 9,000 children in the Madison area. The Marines raised…
‘Saints’ contribute to Children’s Hospital
An Appleton radio station holding a contest to raise money for Children’s Hospital of Wisconsin found more generosity than they expected from listeners not even involved in the contest who called in their own donations. 105.7 WAPL held a contest…
Toolbox event ‘bigger and better’ for 2019
Throughout my career I’ve always been a firm believer in continuing education. As the world around us evolves and technology advances, communication styles change and influence the way people interact with the world on a daily basis. As professionals in…
Viewers call in to support sick children
A Milwaukee TV station used a phone bank to raise money to support sick children and their families during the holiday season and beyond. WISN-TV partnered with Children’s Hospital of Wisconsin to raise $16,300 during the Dec. 13 fundraising drive….
Radiothon raises $225K for St. Jude Children’s Research Hospital
A radiothon conducted by a Milwaukee radio station raised more than $225,000 for St. Jude Children’s Research Hospital. iHeartMedia’s FM106.1 (WMIL-FM) held its second annual two-day radiothon Dec. 6-7 featuring on-air personalities Ridder, Scott & Shannen; Quinn and Hannah who…
WBA Awards offer recognition for election coverage
As we get close to the deadline for submitting entries for the 2018 WBA Awards for Excellence I want to touch on one that is unique, is available to TV and radio, and will go toward the tally that determines…
WPT announces education-focused partnership
Wisconsin Public Television is getting involved in a new partnership to bring more resources to K-12 education. The Timothy William Trout Education Innovation Lab is designed to create, connect, and activate world-class content creators in science, instruction and media with…
McPherson named weekend co-anchor on WDJT-TV
Reporter Mark McPherson has been named weekend co-anchor on CBS 58 (WDJT-TV). McPherson will share the anchor desk with current co-anchor Pauleen Le. The pairing is a bit of a reunion for McPherson and Le. They worked together in La…
