Sharing creative content is smart strategy. It’s how sister stations leverage time and talent. Why have four different people at four different stations in the same company working on a severe weather promo or a series of in-depth candidate profiles?
Collaborating makes sense. When it comes time to submit your entries for the WBA Awards, you’ll also need to communicate with your colleagues to make sure you’re in compliance with rule number 5 which states “Original content aired on multiple stations may only be submitted for one station.” This rule requires your station group to assign one owner to a piece of great work. You decide which one station will submit the entry.
Simply editing in your anchors or tagging with your station call letters doesn’t meet the bar for original content. We’re not trying to discourage stations from sharing. The goal of the WBA Awards Committee is to make sure your best work gets to the judges and not into the disqualification folder when all entries are reviewed.
Anne Paape
WBA Awards Committee
