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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Zoie Henry named weekday live desk anchor for WISN-TV
Zoie Henry is the new live desk anchor of ‘WISN 12 News This Morning’ which airs weekdays from 4:30 a.m. to 7 a.m. Henry steps into this role starting June 3 to deliver breaking news, live updates, and cover the latest developments of stories impacting southeastern Wisconsin. She will join the news desk co-anchors Gerron…
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UW-RF embraces international collaboration in media production
While the old adage of “Teamwork makes the dream work” may seem cliché, the idea of collaboration has proven to be a successful model for many things including student projects and work. Last summer five University of Wisconsin-River Falls students and two faculty members traveled to Wiesbaden, Germany for a weeklong intensive experience that not…
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WTMJ expands ‘What’s On Tap,’ rounding out new programming lineup
620 WTMJ in Milwaukee announced that What’s On Tap hosted by Sandy Maxx will air from 6 p.m. to 8 p.m. every weekday, Monday to Friday. What’s on Tap launched in November of 2023 with a focus on arts, culture, and creativity around Milwaukee and southeast Wisconsin. The show has served as a regular showcase…
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Thank you Ken Beno
Ken Beno has been involved with our WBA Education Committee so long, it’s hard to imagine it without him. He oversaw and led so many monumental changes affecting how we interact with high school and college students throughout the state, a mission that has only grown in importance over time. Ken is retiring from the…
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‘The Truth’ radio launches new show
Good Karma Brands station 101.7 The Truth announces new midday show, Jammin with Juice, co-hosted by Ben Hooks and Carrie Mahone, beginning May 20. Nothin’ But The Truth, hosted by Melanie Ricks, will bid farewell to its daily broadcast and transition to a digital-only format this summer. Kyle Wallace, director of content for 101.7 the…
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7 graduate from Walker Broadcast Management Institute
Seven graduates of the Walker Broadcast Management Institute got their briefcases on April 25 as the Institute marked the beginning of another three-year cycle. The Institute is designed for broadcast managers and those seeking or being prepared for broadcast management positions. It’s held at the UW School of Business on the UW-Madison campus. This year…
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Embrace change and be ready for the future of broadcasting
It’s 2024 and broadcasters are facing so many challenges in the media, but this is only a test that the media can continue to be resilient and strong, no matter what the struggles are. Be ready to embrace change, as we have to adapt to new challenges, like artificial intelligence (AI) the same way we…
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Setting policy key to using AI at your station
As Jacobs Media’s Director of Digital Revenue and AI, I’ll be popping up in this newsletter often. My mission is to demystify AI for you. I want to show you how it can supercharge what broadcasters do and guide you towards savvy choices with this emerging, yet potent tech. Let’s get to it! The world…
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UW Athletics awards radio broadcast rights to iHeartMedia Wisconsin, Good Karma Brands
The University of Wisconsin Athletics Department and its exclusive multimedia rights holder Badger Sports Properties awarded both iHeartMedia Wisconsin and Good Karma Brands (GKB) as the official radio broadcast partners of UW Athletics. The agreement includes a five-year extension with existing partner iHeartMedia Wisconsin and a five-year agreement with GKB as a new broadcast partner.…
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Passion for community hallmark of WBA Young Professional of the Year
A news associate at Seehafer Broadcasting in Manitowoc with a passion for his local community is being named the Wisconsin Broadcasters Association Young Professional of the Year. Ryan Brahmstadt was the highest ranked of the five young broadcasting professionals recognized this year for making a significant impact on their stations and communities. The group was…
