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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Three to receive student debt relief grants
Three Wisconsin broadcasters will receive student debt relief grants from the WBA Foundation on June 18 at the WBA Summer Conference at the Grand Geneva Resort in Lake Gevena. Broadcasters from across Wisconsin applied for the three available grants in March and the recipients were selected by a panel of WBA Foundation Board members. The…
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Weekly Radio Addresses discuss surplus package, dairy month
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about a recent vote on a surplus package and June Dairy Month. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s GOP radio address, Sen. Dan Feyen criticizes Senate Democrats for blocking a $1.8 billion…
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Seehafer teams up to help veterans
Seehafer Broadcasting in Manitowoc joined numerous other local organizations with a golf event to support veterans. American Legion Post 477 – St. Nazianz held its annual Tee It Up Fore Troops Golf Outing May 14 at Autumn Ridge Golf Course, raising thousands of dollars to support Old Glory Honor Flight. Golfers, veterans, and volunteers raised…
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Recently retired leader of PBS Wisconsin dies
The recently retired Emeritus Director of Television for PBS Wisconsin, Jon Miskowski, died Saturday following a long battle with cancer. Miskowski started as a volunteer for public television more than 40 years ago. A statement from PBS Wisconsin said, “Jon’s career was marked by his dedication and passion for public media to improve the lives…
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Stations promote event to honor veterans
A group of Magnum Media radio stations in the La Crosse area supported a veterans event that raised $38,731 for Freedom Honor Flight. The March to the Cross event held April 18 at Holmen Middle School was promoted on 102.7 WKBH, KICKS 106.3 WQCC, Mix 96.1 & 97.9 WLXR, and ALT 107.1 (WKBH). “Your coverage, enthusiasm,…
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Podcast: RAB – THIS is Radio
RAB President and CEO Mike Hulvey joins host Oscar Rodriguez (TX Assoc. of Broadcasters) for a discussion on the continued relevance of radio and how advertisers can leverage radio’s power to increase ALL of their advertising portfolio. Mike also discusses the RAB’s new “The Audio Leader, THIS is Radio” initiative along with recent work from…
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WBA’s 75th anniversary opportunity to look to future
Your WBA’s celebration of our 75th anniversary was on full display at our Awards Gala on May 2. The theme of Diamond Jubilee was a huge hit, and is a wonderful lead into our WBA Summer Conference celebration June 17-18 at the beautiful Grand Geneva Resort. You can find the full agenda here. You can…
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Weekly Radio Addresses highlight tourism, Mother’s Day
This week’s Weekly Radio Addresses from Wisconsin lawmakers….. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers celebrates National Travel and Tourism Week. “Folks, tourism is a powerhouse of economic development and prosperity in our state,…
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Local broadcasters as ‘Guardians’
I like writing, but I was young when I realized my ambition of being a sportswriter like my dad was doomed. For two reasons: First, I write like I talk, with very little attention to grammar. I had an excellent English teacher in middle school that praised me as a creative writer but damned me for poor…
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Stop Selling a Station. Start Selling a Brand:
A Conversation About Why Platform Doesn’t Matter Anymore If you run a radio or TV station in a small or medium market, you already have something Google and Meta will never have: a brand your community trusts. You back the best concerts. You break the school closings. Your call letters mean something at the little…
