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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Student station leader honored with YP of the Month
The general manager of the UW-Madison student radio station, Kelsey Brannan, is the WBA Young Professional of the Month for the month of November. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant…
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New AI platforms hint at future directions
This fall we’re starting to see the release of many of the AI tools that have been teased all year. Meta.AI, created by the parent company of Facebook and Instagram, has upgraded its engine and offers robust text and image generation. Meta now also offers AI-aided image editing and a voice-mode using Hollywood likenesses such…
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Madison station kicks off holiday drive with Veterans Day event
WMTV-TV in Madison is kicking off the 29th’s year of its Share Your Holidays campaign with a Veterans Day Food Drive. It runs from 10 a.m. until 6 p.m. at the West Towne Metcalfe’s location. Viewers can drop off non-perishable food items, which will go to Second Harvest Foodbank of Southern Wisconsin. The Food Drive…
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Weekly Radio Addresses discuss veterans, election officials
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss Veterans’ Day and Election Hero Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s, Sen. André Jacque thanks veterans for their service ahead of Veterans Day on Monday. “Time and again,…
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Year-end reflections and looking ahead
As the end of the year approaches, it’s a natural time to reflect on the journey we’ve taken together as broadcasters in Wisconsin. I am incredibly proud to serve as the Chair of the Wisconsin Broadcasters Association (WBA), especially during a year filled with both challenges and triumphs. Each of you has played a vital…
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SCRIPT: Submit early for WBA Awards
SCRIPT Client: WBA Title: SUBMIT EARLY Station Manager (authoritative but laid-back): You guys ever submit to the Wisconsin Broadcaster Awards? (SFX: Light computer typing in the b.g) Creative Director (energetic, and detail-oriented): Oh yeah, I’ve done it. Huge morale booster for the team—massive win for our clients. Plus, it’s always fun seeing everyone’s hard work…
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Wisconsin Broadcaster available now
The November/December issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Nolle marks 25 years
A senior marketing consultant at a Green Bay TV station is marking a milestone. On Nov. 15, John Nolle is celebrating 25 years at WLUK FOX 11.
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Dates set for 2025 Walker Broadcast Management Institute
The 26th Walker Broadcast Management Institute is set for April 15-17 on the UW-Madison campus. The 2025 Institute marks the second year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions. The agenda for the…
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Woodward stations help collect Costs for Kids
Woodward Community Media in the Appleton area recently partnered with the Salvation Army for the 2024 Coats for Kids Campaign, aiming to provide warm winter clothing to children in need. The collaboration is focused on collecting new and gently used coats, as well as other winter gear, to ensure that every child can stay warm…
