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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Debate builds on broadcasters’ public service mission
We’re so very proud of our recent WBA Foundation U.S. Senate debate, which many member stations aired on or after Oct. 18. There are countless hours put into these debates from the host station and many other supporting stations, including the ones who were represented on the question and data teams. Thank you! It’s a…
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Our Wisconsin Army National Guard recruiting partners change leadership
In the military, ceremonies and traditions are important ways we acknowledge change. We conducted a Change of Command ceremony in the Recruiting and Retention Battalion on Oct. 18. This tradition is time-honored, and it formally signifies the transfer of total responsibility, authority, and accountability from one command team to another. In our case, Command Sergeant…
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Siegler named Wisconsin Public Media Interim Executive Director
Jordan L. Siegler has been named Interim Executive Director of Wisconsin Public Media (WPM), the division at the University of Wisconsin–Madison that oversees PBS Wisconsin and Wisconsin Public Radio (WPR). Siegler currently serves as Associate Director of WPM. The announcement follows the recent death of Executive Director Heather L. Reese. The Upper Peninsula of Michigan…
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Erica Ayisi named Indigenous Affairs Multimedia Reporter for PBS Wisconsin News and ICT
PBS Wisconsin News and ICT (formerly Indian Country Today) have selected Erica Ayisi as an Indigenous Affairs Multimedia Reporter for a collaborative partnership between PBS Wisconsin and ICT’s parent company, IndiJ Public Media. An independent journalist and media educator, Ayisi comes to PBS Wisconsin and ICT with experience writing, reporting, and producing documentary films around…
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Membership renewals in the mail, can be paid online
When 2024 ends, so does your WBA membership. You should soon be receiving your 2025 WBA membership renewal notice in the mail. Sign up now and keep your membership in full force, without interruption, through 2025. I’m sure you’ll agree that membership in your WBA is a bargain. As an organization and as a cooperative…
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Weekly Radio Addresses touch on health insurance, voting
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about health insurance and a statewide referendum. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers encourages Wisconsinites to enroll in health care coverage under the Affordable Care…
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Randy Hawke promoted to Mid-West Family Market Manager
Randy Hawke has been promoted to Market Manager at Mid-West Family Marketing Madison. In this role, Hawke will be responsible for ensuring the best media products are serving the community, and the marketing team is building strong strategic marketing plans for local businesses. Hawke brings 22 years of experience with Mid-West Family, including the past…
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Belling transitioning to podcast series
Milwaukee conservative radio talk host, Mark Belling, announced that he will be moving his daily radio show on WISN to a weekly podcast series available on the iHeartRadio app and everywhere podcasts are heard. “The Mark Belling Podcast,” which will debut in May 2025, will feature top stories, breaking news and newsmakers with Mark’s investigative…
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Young broadcasters to gather at Lambeau Field
The Toolbox is a one-day young professional conference held at Lambeau Field on the afternoon of Feb. 21, ahead of the WBA Student Forum at Lambeau Field on Feb. 22. REGISTRATION DEADLINE FEB. 7 There will be a range of speakers and panels that will focus on timely topics that are challenging young professionals every day.…
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La Crosse TV journalist named YP of the Month
WKBT-TV multimedia journalist Allyson Fergot is the WBA Young Professional of the Month for the month of October. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on their stations and communities.…



















