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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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More than radio: Expanding multimedia opportunities for students
In my role as Director of Student Radio at the University of Wisconsin-Madison, I’m often asked questions about the vitality of terrestrial radio in today’s sprawling media landscape. From well-meaning visitors who are curious about how many people really listen to radio these days to skeptical parents who are trying to assess the viability of…
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Run the numbers for successful WBA Awards season
Nobody said there’d be math!! But, if you’re entering the WBA Awards, math is your best friend! A few weeks ago, your Awards Committee held a live webinar where we answered questions, shared some insights, and highlighted a few common mistakes stations can, and should, avoid if you want to win that coveted Station of…
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Schaper named news director at WGBA-TV
Bob Schaper will join E.W. Scripps’ WGBA-TV in Green Bay as news director starting Oct. 28. Schaper is currently news director at WOWK-TV in Charleston, West Virginia. He will be filling a vacancy left by Ryan Scott, who moved to WTMJ-TV in Milwaukee, also owned by E.W. Scripps. “Bob has a track record of success…
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Laura Lee to join WAPL morning show
Laura Lee will join 105.7 WAPL in Appleton as a morning show co-host. She will debut on Sept. 23. Lee comes to WAPL most recently from Columbus, Ohio, with an earlier radio stint in Milwaukee. “I’m excited to have someone join me who can help propel this legendary radio station into the future,” said morning…
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WBA staff marks anniversaries
Three WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO29 years on Aug. 28 Liz Boyd, NCSA/PEP Coordinator19 years on July 19 Kyle Geissler, Vice President7 years on Sept. 5 Congratulations and thank you for your service to the WBA.
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A Case for Strategic Communications: Our partnership with the WBA gives us a strategic advantage, and here is proof
Post pandemic, the public’s understanding of, and propensity to serve in, the military declined dramatically. Those interested in serving were disqualified medically, physically, and academically at an unprecedented rate. Legacies of families in service, and citizens’ direct connections to service members, declined. And here in Wisconsin, the Guard was not on anyone’s mind. During our…
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Clinic invigorated with new partnership, name, and format
Wisconsin is proud to host the Midwest Regional Broadcasters Clinic, which started 68 years ago. Your WBA has been a partner with SBE chapters in hosting the event for broadcast engineers for many decades. But this year marked the beginning of some big changes to this important event: –We’ve renamed to the Midwest Regional Broadcasters…
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Busy stretch ahead for your WBA
Can you believe we are getting ready to enter the final quarter of 2024? Seriously, where did the time go? This year, your WBA has been busy supporting and educating all of us through webinars, lobbying efforts, and informative weekly updates. With the year flying by, I thought now would be a great time to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers two $2,500 scholarships and two $1,500 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Jayson Slade to join 95.9 KISS FM middays
Jayson Slade will be joining the 95.9 KISS FM (WKSZ) team for the midday show at the Green Bay station. “As the current Creative Services Director at Woodward Community Media, Slade will bring his creativity and dynamic presence to the airwaves, carving out dedicated time to connect with listeners,” a news release said. Slade is…
