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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the Midwest Regional Broadcasters Clinic—a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association—was a success. Now in its 69th year, the Clinic was well attended, drawing participants from at least 25 states. The exhibit floor featured more than 46 exhibitors. We received…
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The Evolution of Broadcasting and its Impact on Journalism Education
Broadcasting has evolved over the last three decades from traditional mass media platforms such as traditional television and radio channels to Digital Multimedia Broadcasting (DMB) avenues. The era of passively consuming content during scheduled time frames is increasingly being overshadowed by interactive components and on-demand audio and visual packages. Consumers now have the flexibility and…
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YP of the Month is natural storyteller with positive attitude
A morning anchor and feature reporter at WBAY-TV in Green Bay, Emerson Lehmann, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made…
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Podcast: What’s Next for NEXTGEN TV
Television broadcasters throughout the country are voluntarily upgrading to ATSC 3.0, known to viewers as NEXTGEN TV. While most viewers have access to the signals today, broadcasters are sharing transmitter signals and hoping to completely move to ATSC 3.0 with action from the FCC. In this episode, Sam Matheny, CTO of the National Association of…
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WBA Awards updated for 2025 contest
The Wisconsin Broadcasters Association turns 75 next year, and what better way to mark the occasion than with the “Diamond Jubilee” theme Wisconsin Broadcasters Awards? Like a diamond, the Association’s legacy, and the work of Wisconsin broadcasters, shines with brilliance, strength, and timeless beauty. And in the spirit of shining bright, we’re rolling out a…
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WOLX in Madison to air new morning show
94.9 WOLX (WOLX-FM) in Madison announced that “The Brett Andrews Radio Show” will debut as its new morning show, airing weekdays from 6 a.m. to 10 a.m. Andrews will continue to serve as the Brand Manager for Mix 105.1 FM (WMHX-FM) in Madison and Assistant Brand Manager for 99.1 The Mix (WMYX-FM) and 103.7 KISS-FM…
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Balancing pain, opportunity of change for broadcasters
I feel your pain. Opportunities abound and as the Romans said, Fortes fortuna adiuvat or the modern translation of “Fortune favors the bold.” As I wrote last quarter, deregulation is upon us and that’s good for broadcasting. Bold moves are grabbing headlines as multiple organizations seek to acquire, divest, trade, maneuver, expand, align, consolidate…etc. Stuff is happening.…
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Brand managers named for 2 Appleton radio stations
Woodward Community Media (WCM) is promoting Alex Thomas to be Brand Manager for News/Talk WHBY and Sports/Talk WSCO in Appleton, and Paul Johnson has been hired as the new Assistant Brand Manager for the WCM Talk Team. “I am thrilled to be given the opportunity to be Brand Manager of such prestigious stations of WHBY…
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2025 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you had a great summer and have been documenting and saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see what you have to showcase!…
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WBA staff celebrates anniversaries
Two WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO30 years on Aug. 28 Kyle Geissler, Vice President8 years on Sept. 5 Congratulations and thank you for your service to the WBA.
