News Archive

  • 2025 WBA Hall of Fame Show available now

    2025 WBA Hall of Fame Show available now

    A half-hour program highlighting four 2025 WBA Hall of Fame inductees is available to view online and available for stations to air. This show features Denise Callaway, Bill Hubbard, Mark Zoromski, and Paul Braun. The show is available to all…

  • YP of the Month is ‘unsung hero’ for station group
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    YP of the Month is ‘unsung hero’ for station group

    An announcer and producer at Woodward Community Media in Appleton, Zach Zelinski, is the WBA Young Professional of the Month for the month of November. The WBA Young Professional of the Month is a nominee for the WBA Young Professional…

  • Guard presents WBA with commemorative coin

    Guard presents WBA with commemorative coin

    WBA President & CEO Michelle Vetterkind on Oct. 24 visited with our longtime partners and friends at the Wisconsin National Guard, including Maj. Gen. Matt Strub and Brig. Gen. Brion Aderman. During the visit, Vetterkind was honored to receive a…

  • Nominations open for WBA Hall of Fame, Local Broadcast Legends

    Nominations open for WBA Hall of Fame, Local Broadcast Legends

    Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be…

  • 2025 WBA Awards for Excellence Rulebook available now

    2025 WBA Awards for Excellence Rulebook available now

    Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you had a great summer and have been documenting and saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards…

  • Weekly Radio Addresses discuss veterans, election officials

    Weekly Radio Addresses discuss veterans, election officials

    This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss Veterans’ Day and Election Hero Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s, Sen. André…

  • Year-end reflections and looking ahead

    Year-end reflections and looking ahead

    As the end of the year approaches, it’s a natural time to reflect on the journey we’ve taken together as broadcasters in Wisconsin. I am incredibly proud to serve as the Chair of the Wisconsin Broadcasters Association (WBA), especially during…

  • SCRIPT: Submit early for WBA Awards

    SCRIPT: Submit early for WBA Awards

    SCRIPT Client: WBA Title: SUBMIT EARLY Station Manager (authoritative but laid-back): You guys ever submit to the Wisconsin Broadcaster Awards? (SFX: Light computer typing in the b.g) Creative Director (energetic, and detail-oriented): Oh yeah, I’ve done it. Huge morale booster…

  • Wisconsin Broadcaster available now

    Wisconsin Broadcaster available now

    The November/December issue of Wisconsin Broadcaster is now available. Highlights from this issue:

  • Nolle marks 25 years
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    Nolle marks 25 years

    A senior marketing consultant at a Green Bay TV station is marking a milestone. On Nov. 15, John Nolle is celebrating 25 years at WLUK FOX 11.

  • Dates set for 2025 Walker Broadcast Management Institute

    Dates set for 2025 Walker Broadcast Management Institute

    The 26th Walker Broadcast Management Institute is set for April 15-17 on the UW-Madison campus. The 2025 Institute marks the second year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast…

  • Woodward stations help collect Costs for Kids
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    Woodward stations help collect Costs for Kids

    Woodward Community Media in the Appleton area recently partnered with the Salvation Army for the 2024 Coats for Kids Campaign, aiming to provide warm winter clothing to children in need. The collaboration is focused on collecting new and gently used…

  • Debate builds on broadcasters’ public service mission

    Debate builds on broadcasters’ public service mission

    We’re so very proud of our recent WBA Foundation U.S. Senate debate, which many member stations aired on or after Oct. 18. There are countless hours put into these debates from the host station and many other supporting stations, including…

  • Our Wisconsin Army National Guard recruiting partners change leadership

    Our Wisconsin Army National Guard recruiting partners change leadership

    In the military, ceremonies and traditions are important ways we acknowledge change. We conducted a Change of Command ceremony in the Recruiting and Retention Battalion on Oct. 18. This tradition is time-honored, and it formally signifies the transfer of total…

  • Siegler named Wisconsin Public Media Interim Executive Director
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    Siegler named Wisconsin Public Media Interim Executive Director

    Jordan L. Siegler has been named Interim Executive Director of Wisconsin Public Media (WPM), the division at the University of Wisconsin–Madison that oversees PBS Wisconsin and Wisconsin Public Radio (WPR). Siegler currently serves as Associate Director of WPM. The announcement…