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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Half-full or half-empty view on the future of broadcasting
All broadcasters – regardless of market size – understand first-hand the tumultuous times we are living in. The economy is clearly “going through some things,” and concurrently, we continue to see a shift in the way advertisers of all sizes are allocating their dollars. Ad spend in “traditional” forms continues to decline, while investment in…
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WPR’s ‘To the Best of Our Knowledge’ to join American Archive of Public Broadcasting
On the eve of its final broadcast, Wisconsin Public Radio’s “To the Best of Our Knowledge” has announced that every episode of the Peabody Award-winning program will be archived for free, for everyone, forever. The “To the Best of Our Knowledge” Special Collection will be housed in the American Archive of Public Broadcasting, a collaboration…
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Milwaukee station gathers $75K for school supplies
The 2025 ‘Class Act School Supply Drive’ raised $57,350 to deliver essential school supplies to local children in need. Through generous donations across southeastern Wisconsin, thousands of students in Milwaukee and Waukesha counties will now have fundamental classroom tools before school starts. For 12 years, WISN-TV and The Salvation Army have partnered on the annual…
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Karl Winter joins WKOW-TV as Sports Director
Karl Winter will join the 27 News team as Sports Director starting today. Winter will join anchors Amber Noggle, Brandon Taylor, and 27 Storm Track Chief Meteorologist Cameron Hopman weeknights at 6 and 10 p.m. Winter comes to WKOW-TV from WGBA-TV in Green Bay, where he covered Packers games, the NFL Draft, local athletes competing…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Racine journalist joins WTMJ-TV
Racine native Lauren Sklba will join WTMJ-TV in Milwaukee covering Racine County. Sklba worked as the news editor for The Journal Times in Racine since April 2023. She has prior television news experience, working as a producer for the CBS affiliates in both Madison and Denver. “Covering Racine County is a critical part of our…
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Podcast: Broadcasting’s Ongoing Evolution
Digital Content Creator, Journalist, and Producer Dana Schaeffer joins the podcast to discuss the future of broadcasting, including innovation, local relevancy, and engaging the next generation. Learn more about Dana on her website: https://www.danaschaeffer.com/
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Madison station wins 2 national Murrow awards
Madison TV station WMTV-TV has won two national Edward R. Murrow Awards from RTDNA. The awards are for small market Breaking News Coverage for a piece about a shooting at Abundant Life Christian School and for Digital for a piece about a missing kayaker who was believed to have faked his own death. The winners…
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Fargen named news director at WMTV-TV
WMTV 15 News in Madison has named Bridget Fargen as News Director starting Sept. 8. Fargen has more than 15 years of experience in local broadcast journalism, with what the station describes as a proven track record of newsroom leadership, community engagement, and award-winning news coverage. A Wisconsin native, Fargen began her career in Rhinelander…
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Morgan Murphy Media announces leadership promotions
Morgan Murphy Media today announced three strategic executive promotions in enhanced leadership roles, effective immediately: Chris Cornelius is named Chief Operating Officer. Cornelius joined Morgan Murphy Media in 2014 as VP of Business Development and will now drive operational excellence with specific focus on revenue growth and network and distribution relationships. Cornelius is a media…
