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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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YP of the Month brings ‘enthusiasm and creativity’
A news producer at WBAY-TV in Green Bay, Garett Hagen, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Marsy’s Law for Wisconsin, WBA and WNA to host webinar on ethical victim reporting
Marsy’s Law for Wisconsin, the Wisconsin Broadcasters Association and the Wisconsin Newspaper Association are collaborating to hold a webinar focusing on best practices for responsible media reporting when dealing with crime victims. The speakers presenting at the webinar will be Leigh Mills, Evening News Anchor for WMTV; Kim Goldman, Victim Rights Advocate and sister of…
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Guard presents WBA with commemorative coin
WBA President & CEO Michelle Vetterkind on Oct. 24 visited with our longtime partners and friends at the Wisconsin National Guard, including Maj. Gen. Matt Strub and Brig. Gen. Brion Aderman. During the visit, Vetterkind was honored to receive a coin from the Commander of the Wisconsin National Guard, Maj. Gen. Strub, recognizing the Wisconsin…
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Planning your business for the new year and the hard truths you can’t avoid
As broadcasters plan for the new year, one thing is clear: Setting and sticking to a digital strategy is no longer optional. Whether you are a television or a commercial, Christian, or public radio station, the marketing landscape has changed dramatically in every market, large and small. Many veteran sellers and managers are facing the…
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Community rallies to help broadcaster after fire
Community members and the Broadcasters Foundation of America came to the aid of a central Wisconsin broadcaster who lost her home in a fire. Patti Cavanaugh, the midday personality on WCWI in Adams, lost everything in the August fire. The station held a fundraiser on Nov. 1 that raised more than $42,000. The Broadcasters Association…
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Platteville stations offers community trick-or-treating
QueenB Radio in Platteville hosted its annual Haunted Halloween Candy Drive Thru on Oct. 22. The event offers a safe, community trick-or-treating opportunity for families. This year 400 treat bags were distributed to more than 120 families. The station group partners with the Platteville Police Department, DuTrac Community Credit Union, and other business partners that…
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O’Shea returning to Milwaukee on WTMJ-TV
Kidd O’Shea is returning to Milwaukee, where he started his media career, to join TMJ4 (WTMJ-TV). He will join the TMJ4 morning news team as the station’s new traffic anchor and community correspondent. “We are thrilled to welcome Kidd home to TMJ4,” said Tim Vetscher, the station’s news director. “His experience, his local ties, and…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be submitted through an online form. Those forms are available here: Nominations are due on Jan.…
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Madison station group takes on National Guard challenge
Mid-West Family radio stations in Madison recently took part in a fitness challenge with the Wisconsin Army National Guard. Station staff took the Army Combat Fitness Test to measure their readiness to serve in today’s Army. This included a deadlift, planking, push-ups, spring-drag-carry, and a two-mile run. The challenge might be coming to your market!
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Milwaukee station collects 421 bikes during bike drive
Milwaukee radio station 103.7 KISS FM (WXSS-FM) hosted its inaugural bike drive in collaboration with Tri City National Bank. All donations benefited Bikes for Kids Wisconsin, whose mission is to increase bicycle transportation in underserved communities by providing access, low-cost repairs and education. “Our first-ever bike drive showcased the incredible heart of our community,” said…
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Membership renewals in the mail, can be paid online
It’s WBA membership renewal time. When 2025 ends, so does your WBA membership. You should soon be receiving your 2026 WBA membership renewal notice in the mail. Sign up now and keep your membership in full force, without interruption, through 2026. I’m sure you’ll agree that membership in your WBA is a bargain. As an…
