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2025 WBA Hall of Fame Show available now
A half-hour program highlighting four 2025 WBA Hall of Fame inductees is available to view online and available for stations to air. This show features Denise Callaway, Bill Hubbard, Mark Zoromski, and Paul Braun. The show is available to all…
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YP of the Month is ‘unsung hero’ for station group
An announcer and producer at Woodward Community Media in Appleton, Zach Zelinski, is the WBA Young Professional of the Month for the month of November. The WBA Young Professional of the Month is a nominee for the WBA Young Professional…
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Guard presents WBA with commemorative coin
WBA President & CEO Michelle Vetterkind on Oct. 24 visited with our longtime partners and friends at the Wisconsin National Guard, including Maj. Gen. Matt Strub and Brig. Gen. Brion Aderman. During the visit, Vetterkind was honored to receive a…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be…
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2025 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you had a great summer and have been documenting and saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards…
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College debt relief grant available for broadcast journalists
Applications are now being accepted for the Boyd Huppert Education Debt Assistance Grant. The Boyd Huppert Education Debt Assistance Grant was established to help broadcast journalists with paying off student loans. This grant is available to journalists currently employed in…
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What to Expect When You’re Expecting… Awards in May
Ah, May. A time for flowers blooming, birds chirping, and broadcasters pacing nervously like expectant parents waiting for the big reveal: Will your baby—the spot, campaign, breaking news story, or show you poured your heart into—get the big First Place…
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Jartz to retire from WBAY-TV in May
After more than four decades with WBAY-TV in Green Bay, Local Broadcast Legend Bill Jartz is retiring on May 23. “His unparalleled work ethic, affable personality, booming laugh, and tireless commitment to public service has made Bill a true icon…
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YP of the Month described as ‘innovator’
The Director of New Media at Seehafer Broadcasting in Manitowoc, Emily Freitag, is the WBA Young Professional of the Month for the month of March. The WBA Young Professional of the Month is a nominee for the WBA Young Professional…
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Revenue growth comes through digital expansion
In 2025, local business investment in digital marketing is accelerating at an unprecedented pace. According to eMarketer, traditional linear TV advertising is expected to shrink by $4 billion between now and 2027. Meanwhile, Kagan forecasts a 3 percent decline in…
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Reedsburg radio auction breaks record
A radio auction fundraiser supported by a Reedsburg radio station raised a record amount of money for the Reedsburg Area United Fund. The 74th annual WRDB Radio Auction raised $74,000 during 35 hours of airtime over five days. More than…
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Column: Opee Awards highlight highs and lows
For the 19th consecutive year, the is bestowing its annual Openness in Government Awards, or Opees, meant to recognize outstanding efforts to protect the state’s tradition of open government, as well as highlight impediments. The awards are being announced in…
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WFRV-TV sales manager to retire in March
WFRV-TV General Sales Manager Jim (Arnie) Arneson will retire at the end of March. Arneson started his career in broadcasting in 1982 at WCGV in Milwaukee as a local account executive and then spent a three-year national stint with Blair…
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Weekly Radio Addresses discuss taxes and spending
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss taxes and spending. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Gov. Tony Evers shares…
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Lt. Col. Hellenbrand to receive WBA Distinguished Service Award
Recently retired Wisconsin Army National Guard Lt. Col. Shannon Hellenbrand will receive the Wisconsin Broadcasters Association’s Distinguished Service Award at the WBA Summer Conference in La Crosse this June for her accomplished 20-year relationship with Wisconsin broadcasters. The award was…
