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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Weekly Radio Addresses promote holiday giving, bill signings
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about holiday giving and bills signed into law. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Rep. Shae Sortwell celebrates the Christmas season, saying it is a “powerful reminder” to…
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Share this list to improve your WBA Awards entries
For many Wisconsin broadcasters, 2026 begins with a thorough look back at 2025 as part of finalizing entries for the Wisconsin Broadcasters Association Awards for Excellence. The process can feel like both a blessing and a curse. It’s inspiring to revisit the best work your team produced. But finalizing your entries can sometimes feel like…
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Sean Dwyer named host of La Crosse talk show
Sean Dwyer is the new host of ‘La Crosse Talk,’ a community-focused program airing Monday through Friday in WIZM-AM. According to a release from the station, “With more than 30 years of experience in the La Crosse area, Dwyer brings a deep connection to the community and a passion for storytelling. ‘La Crosse Talk’ will…
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Jay Weber to transition to podcast
Longtime weekday morning host on 1130 WISN in Milwaukee, Jay Weber, will conclude his role as daily host of “The Jay Weber Show” later this month, marking a milestone in his 35-year career with the station. Beginning spring 2026, Weber will host a new twice weekly iHeartPodcast, modeled after his current morning show. Weber will…
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Meet 2 new members of the WBA Young Professionals Committee
Your WBA Young Professionals Committee is welcoming two new members. The committee hosts events for their peers in broadcasting, running a mentorship program, publishing a newsletter, and taking on new initiatives for the WBA. Aisha Morales, WBAY-TV, Green Bay Hi everyone, I’m Aisha Morales, a news anchor/reporter at WBAY-TV 2 in Green Bay. My roles…
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WBA to offer even more online events in 2026
Your WBA is increasing the number and variety of online event offerings to help broadcasters in 2026. WBA is partnering with the Media Financial Management Association (MFM) which offers more than 25 webinars per year by media industry professionals on wide variety of topics, including AI and technology, advertising trends, human resources and personnel management,…
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Broadcaster reunion planned for January
A group of broadcasters has organized the “Heart of Wisconsin Radio Broadcaster Reunion,” scheduled for Jan. 9 in Menasha. Organizers said, “the social event (is) designed to bring together former coworkers from area radio and TV stations, media professionals, friends, and fans for an afternoon of connection, conversation, and shared memories.” The reunion will take…
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Agenda announced for 2026 Student Forum at Lambeau Field
The agenda for the 2026 Student Forum at Lambeau Field on Feb. 28 is available now! The keynote address will be delivered by Bill Jartz, legendary WBAY-TV anchor and PS announcer for the Green Bay Packers. Watch for updates as more details about the event comes together. High school and college students are encouraged to…
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Weekly Radio Addresses highlight holiday economy
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the holiday economy. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers celebrates “Shop Small Wisconsin Season” by encouraging Wisconsinites to support local small…
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Zollar to retire from Green Bay stations
Vice President and General Manager of WLUK-TV and WCWF-TV in Green Bay, Jay Zollar, will retire on Dec. 31, concluding what Sinclair called, “a distinguished career serving the Green Bay–Appleton community and guiding through decades of market-defining growth and innovation.” With Zollar’s retirement, Todd Ziegler will continue in his current role as Station Manager and…
