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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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YP of the Month brings ‘enthusiasm and creativity’
A news producer at WBAY-TV in Green Bay, Garett Hagen, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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‘Day of Giving’ raises $21K to fight childhood diseases
A fundraising effort from WISN-TV in Milwaukee to support the MACC Fund collected $21,064 to take on childhood cancer and related blood disorders. On Dec. 12, people across southeastern Wisconsin submitted donations to help children with these significant medical issues. “It’s awe-inspiring to see how our communities came out to help the kids who need…
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Vucsko named news director at WBAY-TV
Lisa Vucsko was named News Director at WBAY-TV in Green Bay. She started Dec. 15. She will lead the station’s newsroom, overseeing editorial strategy, day-to-day news operations, digital integration, and investigative projects. Vucsko is an award-winning newsroom executive with more than 28 years of experience working in and leading Midwest, cross-platform news operations. Most recently,…
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Weekly Radio Addresses promote holiday giving, bill signings
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about holiday giving and bills signed into law. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s , Rep. Shae Sortwell celebrates the Christmas season, saying it is a “powerful reminder” to…
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Share this list to improve your WBA Awards entries
For many Wisconsin broadcasters, 2026 begins with a thorough look back at 2025 as part of finalizing entries for the Wisconsin Broadcasters Association Awards for Excellence. The process can feel like both a blessing and a curse. It’s inspiring to revisit the best work your team produced. But finalizing your entries can sometimes feel like…
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Sean Dwyer named host of La Crosse talk show
Sean Dwyer is the new host of ‘La Crosse Talk,’ a community-focused program airing Monday through Friday in WIZM-AM. According to a release from the station, “With more than 30 years of experience in the La Crosse area, Dwyer brings a deep connection to the community and a passion for storytelling. ‘La Crosse Talk’ will…
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Jay Weber to transition to podcast
Longtime weekday morning host on 1130 WISN in Milwaukee, Jay Weber, will conclude his role as daily host of “The Jay Weber Show” later this month, marking a milestone in his 35-year career with the station. Beginning spring 2026, Weber will host a new twice weekly iHeartPodcast, modeled after his current morning show. Weber will…
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Meet 2 new members of the WBA Young Professionals Committee
Your WBA Young Professionals Committee is welcoming two new members. The committee hosts events for their peers in broadcasting, running a mentorship program, publishing a newsletter, and taking on new initiatives for the WBA. Aisha Morales, WBAY-TV, Green Bay Hi everyone, I’m Aisha Morales, a news anchor/reporter at WBAY-TV 2 in Green Bay. My roles…
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WBA to offer even more online events in 2026
Your WBA is increasing the number and variety of online event offerings to help broadcasters in 2026. WBA is partnering with the Media Financial Management Association (MFM) which offers more than 25 webinars per year by media industry professionals on wide variety of topics, including AI and technology, advertising trends, human resources and personnel management,…
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Broadcaster reunion planned for January
A group of broadcasters has organized the “Heart of Wisconsin Radio Broadcaster Reunion,” scheduled for Jan. 9 in Menasha. Organizers said, “the social event (is) designed to bring together former coworkers from area radio and TV stations, media professionals, friends, and fans for an afternoon of connection, conversation, and shared memories.” The reunion will take…
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Agenda announced for 2026 Student Forum at Lambeau Field
The agenda for the 2026 Student Forum at Lambeau Field on Feb. 28 is available now! The keynote address will be delivered by Bill Jartz, legendary WBAY-TV anchor and PS announcer for the Green Bay Packers. Watch for updates as more details about the event comes together. High school and college students are encouraged to…
