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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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YP of the Month brings ‘enthusiasm and creativity’
A news producer at WBAY-TV in Green Bay, Garett Hagen, is the WBA Young Professional of the Month for the month of September. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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WMTV-TV Diaper Drive raises more than 1 million diapers
WMTV-TV in Madison raised an incredible 1,055,846 diapers in just one week for The Village Diaper Bank during its 6th Annual Diaper Drive. The campaign collected 22,001 diapers and raised $165,415 in cash donations – $156,352 of that total in just one day! The Village Diaper Bank, which distributes more than 179,000 diapers per month…
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Training is Key in 2026
The biggest impediment to increased revenue is an undertrained sales staff. It is a sales maxim that is more relevant today than ever. We are operating in an era, especially in digital sales, where clients perceive that everyone is selling the same products. In that environment, the reps who are best trained win. If that…
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Weekly Radio Addresses focused on tourism, health care
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on tourism and the cost of health care. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: – In this week’s Dem radio address, Gov. Tony Evers touts a new film office to bolster Wisconsin…
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WBA Hall of Fame finds room to grow at Hilton Milwaukee
Your WBA Hall of Fame has been a part of Marcus Corp’s Hilton Milwaukee for more than 10 years, occupying a long hallway in the historic hotel. While the hallway is, indeed, long, it was becoming too short for our ever-growing WBA Hall of Fame. In a typical year, four large plaques are added to…
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Get involved to get the most out of your WBA
The NAB State Leadership Conference in Washington DC is in March and by the time you read this we will have already returned. Your WBA representatives will have spent hours walking and waiting in the halls of Congress to get a few precious minutes to talk with our elected officials. We’ll have been prepped by experts, armed…
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Wisconsin broadcasters visit lawmakers on Capitol Hill
Wisconsin’s radio and TV broadcasters were on Capitol Hill on March 3-4 to meet with members of Wisconsin’s Congressional delegation in the House and Senate. Broadcasters visited the offices of all eight House members and both Senators to talk about issues like keeping AM radio in all vehicles, moving forward with ATSC 3.0 and the…
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Wisconsin Broadcaster available now
The March/April issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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St. Hilaire named to lead WITI-TV newsroom
Amanda St. Hilaire has been promoted to vice president and News Director at Fox Television Stations’ WITI-TV in Milwaukee. She will oversee all the editorial, business, and administration functions for the station and its streaming offerings, reporting to Mim Davey, Senior Vice President and Regional General Manager of WITI-TV and KMSP-WFTC in Minneapolis. “Amanda’s leadership…
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Building blocks of broadcasting at Lambeau Field
The Student Forum at Lambeau Field offers an impressive array of hands-on experiences. Building with Legos usually is not one of them. Don’t tell that to UW-Stevens Point junior Egg Goyette. Goyette, a self-described perpetual “hand-raiser,” volunteered to play the part of “Wisconsin’s Best Lego builder” for veteran photojournalists Jim Wilson and Jeremy Nichols, who…
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Life 102.5 listeners donate nearly 1,400 items to children’s hospital
Thanks to the generosity of the community, nearly 1,400 toys, games, and creative activities were donated through Life 102.5’s (WNWC) annual Heart for Kids collection drive, bringing comfort and joy to young patients at American Family Children’s Hospital in Madison. Each year, Life 102.5 invites listeners to help brighten the days of children staying at…
