WISN-TV gathers $97K in donations to help kids with cancer

Community In the News Stations

Through the ongoing ‘WISN 12 Day of Giving’ campaign, $97,633 was raised so children with cancer can enjoy a complete bedroom makeover.

On June 3, WISN 12 hosted a phone bank and collected online donations for Special Spaces Wisconsin, an organization devoted to creating dream bedrooms for kids who have been affected by cancer. Generous local viewers and area companies across southeastern Wisconsin supported the effort, helping to provide rest, relaxation, and comfort for those who need it most.

“These children desperately need recovery and rejuvenation, and viewer donations helped make that a reality,” said Shawn Oswald, President and General Manager of WISN 12. “Because of everyone’s contributions, these kids will have a special space to be a kid.”

Bolstering individual donations by WISN 12 viewers, Steinhafels, Inc. and Pella Windows and Doors of Wisconsin offered matching contributions up to $50,000. These funds mean that Wisconsin children with cancer will receive dream bedrooms, including updates such as new furniture, fixtures, rugs, linens, and more.

“We were so proud to partner with ‘Special Spaces Wisconsin’ on this campaign,” Oswald said. “Yet again, our community is showing that just one day of giving can have a transformational impact on people’s lives.”

Special Spaces Wisconsin is the latest local organization receiving support through the ‘WISN 12 Day of Giving’ initiative. The ongoing charitable campaign helps a different non-profit each month in advancing their mission, pursuing their goals, and improving people’s lives. Year to date, the station’s initiative has raised more than $199,428 for numerous non-profit organizations throughout Wisconsin.