WSAW-TV in Wausau conducted its 3rd Annual Diaper Drive collecting 59,923 diapers and $5,1105 in donations to support local families through The Babies’ Place in Marathon County and the United Way of Portage County.
The two-week campaign was held May 13-27. Viewers could make an online monetary donation or take diaper donations to one of 40 locations across two counties. The campaign culminated with two drive-thru events on May 27.
“Central Wisconsin showed up in a big way for its neighbors,” said Jacob Wilson, News Director at WSAW. “Year after year, we’re reminded of the incredible generosity that exists across our region. On behalf of everyone at NewsChannel 7, thank you for helping us support our neighbors and giving children a healthier start.”
In addition to the nearly 60,000 diapers collected, thanks to the wholesale buying power of both non-profits, the financial gifts provided an additional 24,000 diapers, bringing the campaign’s total to more than 84,000. That’s enough diapers to meet the estimated needs of more than 1,100 local children for one month.
“Thanks to the hearts of our viewers and the buying power of our partners, more children will have a basic essential and the stability needed to thrive,” said Jessica Laszewski, VP/GM of WSAW/WZAW-TV. “On behalf of everyone at WSAW NewsChannel 7, thank you for trusting us to connect your kindness with local families who need it most.”
The Babies’ Place in Marathon County and United Way of Portage County work to ensure families have access to essential resources, including diapers, which are not covered by government assistance programs.
