The Sales Team Administrative Assistant at Milwaukee Media Group, Jenna Schueller, is the WBA Young Professional of the Month for the month of May.
The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. A subcommittee of the WBA Board of Directors will select the Young Professional of the Year, who will be recognized at the 2027 WBA Awards Gala on May 1 at the Madison Marriott West.
Schueller was nominated by Milwaukee Media Group President and General Manager Bob Bellini who wrote that Schueller, “exemplifies the spirit of a young professional whose skills, character, and dedication elevate the entire organization.”
“Her exceptional performance in promotions led to her advancement into a full-time Sales Assistant role—one of the most critical positions in our organization,” Bellini wrote. “Jenna enables our Media Advisors to focus on serving clients by expertly handling proposals, reporting, and the complex back-end responsibilities that follow a sale. Her attention to detail, organizational strength, and intuitive understanding of broadcast sales workflows have earned her high praise, including being described by multiple Media Advisors as ‘the best ever in that position.’ That level of trust and respect speaks volumes about her impact.”
Nominate a YP of the Month here.
Here’s more about Jenna:
Company: Milwaukee Media Group
Position: Sales Assistant
Years at station: Two
Started in broadcasting (year): 2024
- How did you get into broadcasting?
As I approached the end of my senior year of college, I was still figuring out exactly where I wanted to start my career. I studied and received a degree in Communication and Media Studies. These two fields have many different paths leading to countless opportunities. I knew two things for sure: I loved music, and I was really interested in podcasts. I heard a radio advertisement that a position was available on the Promotions Team with the Milwaukee Media Group, and it caught my attention. I applied and got the job! I found myself loving the process of bringing the station’s on-air presence out into the community while also getting hands-on experience setting up broadcast equipment and supporting live events. I have been with the company ever since, growing my excitement and passion for broadcasting along the way.
- How do you view the role of young professionals in broadcasting?
I view the role of young professionals in broadcasting as an incredibly important one because we represent the next generation of the industry. As a young professional myself, I’m constantly learning and adapting to evolving media and technology trends while bringing fresh ideas and new perspectives to the field. I believe young broadcasters play a key role in keeping the industry relevant and engaging by continuing to connect with audiences across all media platforms and communities.
- What advice would you give to other young broadcasters?
My advice to other young broadcasters would be to soak up every experience and piece of information that comes your way, like a sponge. No task is too small. Work hard and be reliable. It takes a team, whether you’re on-air, behind the scenes, or working in promotions and production, every role teaches you something valuable. You never know when a skill, connection, or lesson you’ve learned will help you later in your career.
- What does the future of broadcasting look like to you?
I believe the future of broadcasting will continue to evolve through growth in digital media, production, and multimedia storytelling. As the industry adapts, it will open more opportunities to develop new skills, engage audiences in different ways, and contribute to content both on-air and behind the scenes.
