Fond du Lac station makes push to help Salvation Army
A Fond du Lac radio station answered the call of the Salvation Army as it struggled to meet a holiday fundraising goal and helped the charitable organization surpass the goal just before the new year. The Salvation issued a called…
WBA supports proposal to change EEO rule
Your WBA, along with other State Broadcasters Associations representing all 50 states, the District of Columbia, and Puerto Rico, recently filed Joint Comments in support of a proposal to change the FCC’s EEO Rule to permit broadcast stations to rely…
2017 is the ‘Year of the Sales Manager’
Your WBA is partnering with Chris Lytle to make 2017 The Year of the Sales Manager. As a WBA member, you can have full access to Instant Sales Training. Members get an archive of 75 pre-planned sales training sessions. Then,…
Google News Labs Training coming to UW-Madison
Journalists, students and educators are invited to join a free training hosted by Google News Labs in the UW-Madison School of Journalism and Mass Communication Friday, Feb. 10. Trainers will cover a range of tools useful in reporting and other…
Afternoon and Evening Statewide Tests of Tornado Warning EAS Code On April 20
In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct two tests of the real Tornado Warning EAS Code, one in the afternoon and a second one in the evening, on April 20, 2017 as part of Tornado…
Radio station segment helps rescue animals
A Lake Geneva radio station is using an on-air segment to find new home for animals at a no-kill animal shelter. The on-air feature titled “Wet Nosed Wednesday” airs weekly on WLKG. The manager of Lakeland Animal Shelter visits ‘Curt…
Training will help with sales recruitment
The WBA is working with Media Staffing Network to provide member stations with a new program, Local Sales Recruitment. The program will help bring you the best and brightest sellers. We’ve heard you: it’s difficult to find and keep sellers. Since 1993, Media Staffing…
More than 20,000 toys donated in radio station drive
An annual toy drive held by a Milwaukee radio station collected more than 20,000 toys for kids during the holidays. WTMJ ran the Kids 2 Kids Christmas Toy Drive as a grassroots program that allows people in the community the…
Podcast explores technology and broadcasting
A podcast produced by Jacobs Media highlights what they found for broadcasters while visiting CES in Las Vegas. CES is North America’s largest trade show, with over 3,800 exhibitors and 170,000 attendees. Every year, companies debut new technological innovations here….
