Wisconsin Broadcasters Association

A Madison TV station produced a live broadcast from the Komen Race for the Cure in Fitchburg to support breast cancer awareness.

WISC-TV personalities covered the May 20 event by talking live to breast cancer survivors and some of the 3,000 participants at the race. Participants told their own stories and stories about people in their lives who’ve been touched by breast cancer.

The 90-minute program was broadcast over the air, on channel3000.com and on Facebook.

The race marked 20 years for the Susan G. Komen Race for the Cure, and raised almost $115,000 to support national research programs as well as provide screenings, education, and treatments to thousands of women and men who cannot afford breast health care.


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