Data can be used to improve profits, ratings, company
Several months ago, in this same column, we touched upon data analytics and what makes data so important for creating a business advantage in broadcasting. You may recall the references to Moneyball with an emphasis on using data to predict…
Online payment available for 2018 dues
Even though there are still a few weeks left in this year, it’s time to pay next year’s WBA member dues. When 2017 ends, so does your WBA membership. You should soon be receiving your notice for 2018 WBA dues…
Assembly committee approves police body camera bill
The Wisconsin State Assembly’s Criminal Justice and Public Safety Committee voted Tuesday to send a bill to the floor that addressed issues surrounding the use of police body cameras. The committee voted along party lines. The bill passed 8-4. Among…
Concerns raised about drone restrictions for newsrooms
Multiple layers of regulations could affect the ability of newsrooms to use drones for news gathering, according to a report presented to the Wisconsin Freedom of Information Council. Wisconsin State Journal photojournalist Michel King spoke to the council Oct. 26…
Nominations open for Hall of Fame, Local Broadcast Legends
Nominations open for Hall of Fame Award The Wisconsin Broadcasters Association Foundation Hall of Fame Committee is now requesting and accepting nominations for the Wisconsin Broadcasters Hall of Fame. The Hall of Fame nomination process is open and will…
Poll: Local TV news popular in SE Wisconsin
The results of a Marquette Law School poll released this week show local TV news is popular among residents in southeast Wisconsin. “Just more than half of respondents, 52 percent, say they watch local TV news every day, 18 percent…
WTMJ-TV honors everyday heroes in first ever ‘Positively Milwaukee Awards’
A Milwaukee television station held the first ever “Positively Milwaukee” awards to honor everyday heroes in southeast Wisconsin. WTMJ-TV held the event at the Harley Davidson Museum and a one-hour special aired Oct. 20. Event host and WTMJ-TV anchor Carole…
Mentorship offers chance to leave legacy
The greatest mentor of all time said that we should not let our left hand know what our right hand is doing. That’s wise. Helping other people is its’ own reward. Besides, it feels right and creates future leaders in…
FCC votes to eliminate main studio rule
The FCC voted Tuesday to eliminate the main studio rule. The main studio rule requires each AM, FM, and television broadcast station to maintain a main studio located in or near its community of license. “NAB supports elimination of the…
