Radio, TV ads promote WBA Hall of Fame
A new ad created for radio and TV promotes the WBA Hall of Fame at the Hilton Milwaukee City Center. The ad is voiced by WBA President and CEO Michelle Vetterkind and the video ad features images of some of…
Smart speakers present opportunity for broadcasters
Each year, it seems there’s a hot new thing designed to change the way people watch television or listen to radio. Some, like the iPhone, become a permanent change agent and directly affect broadcasters for a long time. Others simply…
Janesville radio stations holiday fundraiser support local charities
A holiday fundraiser organized by two Janesville radio stations collected cash, food, and toys for local charities. The 2017 “12 Hours of Bringing” event put on by Bliss Communication’s WCLO and WJVL raised a total of $23,618 in food, cash,…
Madison TV station raises record 3.55 million meals
A Madison TV station broke its own record by raising enough contributions from viewers for 3.55 million meals. NBC15’s 22nd annual Share Your Holidays campaign included a Dec. 6 telethon and donations were collected through the end of the year….
Broadcaster testifies in favor of tax exemption bill
A Mauston radio broadcaster testified on Dec. 12 in front of a Wisconsin State Senate committee in support of a bill that would provide a sales and use tax exemption for commercial radio and TV stations. Jim Murphy owns WRJC-AM/FM…
Wausau stations’ holiday campaign breaks record
An annual holiday fundraising campaign put on by two Wausau TV stations has broken a record. WSAW NewsChannel 7 and FOX WZAW’s annual “Share Your Holidays” campaign raised $95,811 from viewers and matching grants, topping the previous record of $90,942…
Madison stations raise more than $50K in holiday effort
A group of Madison radio stations worked together to raise more than $50,000 to help people in the Madison area over the holidays. Mid-West Family Broadcasting stations Magic 98, La Movida, WJJO, and Q106 started the effort Dec. 8. Magic…
Green Bay station switches to Classic Rock
A Cumulus owned radio station in Green Bay changed formats from AAA to Classic Rock. WRKU-FM transitioned to all holiday music in November and the format change to classic rock happened after Christmas. The station is now “106.7 The Big…
Consider year-end contribution to WBA Foundation
Consider an end-of-year tax-deductible contribution to the WBA Foundation. Click here. Contributions support: The General Fund Endowment Public Affairs Activities Education Scholarships Historic Preservation Wisconsin Museum of Broadcasting Hall of Fame Rick Jowett Fellowship Thank you for your support.
