Latest Association News
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Magnum to acquire stations from Sparta-Tomah Broadcasting
Magnum Communications has reached an agreement with Sparta-Tomah Broadcasting to acquire their stations: WCOW-FM, Sparta; WKLJ-AM, Sparta; W271CM, Sparta; and WFBZ-FM, Trempealeau. WCOW is celebrating its 75th anniversary and is a seven-time Wisconsin Broadcasters Association Small Market Station of the Year winner. Last year hosts Ben & Arnie won the Country Music Association’s award for Best…
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WISM alumni gather for reunion
Alumni and friends of WISM in Madison held a reunion on July 17, sharing stories and reminiscing about the station for nearly three hours. WISM was a Top 40 powerhouse leading the market in ratings and revenue in the 60’s and 70’s. Launched in 1960, within a few months the station led the market and…
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Station raises money for books, literacy report
WISN-TV in Milwaukee collected $39,340 in donations so children across the community will receive free books and have access to literacy support. This latest ‘WISN 12 Day of Giving’ initiative is helping the ‘Books for Kids’ program from the local non-profit organization Next Door. “Reading sparks imagination, opens minds, and increases creativity. It’s no surprise…
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WPR’s Dr. Jonathan Øverby retires after 32 years of hosting ‘The Road to Higher Ground’
Dr. Jonathan Øverby, an important voice in Wisconsin broadcasting and world music for more than three decades, has announced his retirement from WPR. Since 1994, Dr. Øverby has served as the host and executive producer of WPR Music’s “The Road to Higher Ground with Jonathan Øverby,” guiding the program through several incarnations, from an engaging…
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The value of ‘real-world’ collaborative projects
The visual storytelling production classes that I teach typically begin with a foundational review of technical and creative concepts followed by practical application of the techniques, which after some practice, trial and (an occasional error or two) culminate with a final project. There are three main parts to the equation that learning takes place: 1.…
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Stop Selling a Station. Start Selling a Brand.
Part Two: The Election Year Playbook By Chris Brunt and Bob Kernen In last month’s issue, we made the case that broadcasters need to stop selling platforms and start selling their brand. The audience is the same whether they’re listening over the air, streaming on an app, or scrolling your social feed. The product is…
