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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Applications accepted for Student Leadership Award
The WBA Student Leadership Award is given to a broadcasting or broadcast journalism student of junior standing or above at a Wisconsin college or university who has most noticeably developed and exercised effective and creative skills in leadership. The student must be nominated in writing by an adviser, supervisor or faculty member. The nomination letter…
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Leverage strengths to find new digital revenue
In the 2023 media landscape, it’s not enough for broadcasters to be just broadcasters anymore. The most successful companies in the industry are reaching beyond their airwaves to find other ways to convert their highly valuable audiences into other businesses. If your company is doing this, congratulations! If you’re not, time to start brainstorming how…
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EAS test successful
The Nationwide Periodic Test of the Emergency Alert System was a success not only in Wisconsin, but nationwide. I only had a few issues in the state reported to me, and each of those was a station-level problem. After the test, I was on a call with the FCC, FEMA, and other State Emergency Committee…
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Dates set for 2024 Walker Broadcast Management Institute
The 25th Walker Broadcast Management Institute is set for April 23-25 on the UW-Madison campus. The 2024 Institute marks the first year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions. The agenda for the…
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Weekly Radio Addresses discuss taxes, health care
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss taxes and health care. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address, GOP Sen. Julian Bradley slams Dem Gov. Tony Evers for the lack of middle class tax…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends, and there are changes to the nomination process. The WBA Hall of Fame Committee will now require all Hall of Fame nominations to come from a WBA member station, a retired Wisconsin broadcaster, member of the Foundation Board, or Hall…
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Membership renewals in the mail, can be paid online
It’s WBA membership renewal time. When 2023 ends, so does your WBA membership. You should soon be receiving your 2024 WBA membership renewal notice in the mail. Sign up now and keep your membership in full force, without interruption, through 2024. I’m sure you’ll agree that membership in your WBA is a bargain. As an…
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Morgan Murphy general counsel to retire
After 45 years of service, Morgan Murphy Media general counsel Richard Burns will retire at the end of the year. Media attorney Jonathan Allen will assume the leadership role after decades of legal consulting work with MMM. “It’s been a tremendous honor and privilege to serve the Murphy family for nearly a half century,” Burns…
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Milwaukee Radio Group recognized for helping firefighters
Milwaukee Radio Group is being recognized for its efforts to help local firefighters. The Professional Fire Fighters of Wisconsin Charitable Foundation presented its annual media award to Milwaukee Radio Group for its “Answering the Call” campaign in support of first responders in southeast Wisconsin. The media award “recognizes a media organization that has shown strong…
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WBA awards entries are a winning investment
Your station is no doubt inundated with network ads touting the benefits of investing in various stocks, funds, or even gold. They all promise big returns and stability. Listeners respond to such ads because no one wants to feel they have not gotten the best value for their money. We don’t like to lose. For…
